Tesla (TSLA) has officially discontinued its Solar Roof product, pulling the page from its website nearly a decade after Elon Musk unveiled the solar tiles as a sleeker alternative to traditional rooftop panels. The quiet shutdown closes the book on a product Musk once promised would reach 1,000 installations a week, even as the company pushes further into solar manufacturing with a $10.1 billion cell factory planned for Texas.

The Solar Roof page now redirects visitors to Tesla's conventional solar panel offering, and the company did not respond to requests for comment. The redirect was first reported by Electrek and later confirmed by Reuters.

The removal was flagged on X on August 21, 2026:

Looks like Tesla is discontinuing their Solar Tile Roof. The product has been removed from the website. It was originally unveiled in October 2016. pic.twitter.com/hwA3VmzYQm

— Sawyer Merritt (@SawyerMerritt) August 21, 2026

A decade of unmet promises

Musk launched the Solar Roof in 2016, just weeks before Tesla completed its controversial $2.6 billion merger with SolarCity, then the largest residential solar installer in the United States. The tiles were designed to look like regular roof tiles while generating solar power, and the product was originally unveiled in October 2016.

At its peak, Musk promised 1,000 installations per week. That target was never close to being met. Industry estimates put the actual peak at only a few dozen installations per week, with just several thousand total units ever built.

The product also ran into pricing and installation problems over the years. In 2023, Tesla settled a class action lawsuit related to changes in contract terms with Solar Roof customers.

Tesla's energy segment keeps growing

While the Solar Roof is gone, Tesla's broader energy business has kept growing and remains a major part of the company. The Energy Segment — which includes the Powerwall, the Megapack, and solar panels — generates $13 billion in annual revenue and now accounts for nearly a fifth of Tesla's gross profit.

Tesla produces its solar panels at a factory in Buffalo, New York, and began delivering them to residential customers this year under the TSP-420 Solar Panel line. With the Solar Roof retired, the company’s solar efforts appear more concentrated on products already in market and on manufacturing capacity that can support them at scale.

A $10 billion Texas bet

Tesla's biggest solar bet is now Project Crystal Sun, a $10.1 billion solar-cell factory planned for a site outside Houston, Texas. The company filed plans for the project this month.

The facility aims to become the largest solar factory in America, with 100 GW of annual output, and would cover the full production chain, from ingots and wafers through to finished assembled modules. Tesla expects the factory to support nearly 10,000 permanent jobs, with production slated to begin in early 2029.

The plan also lands at a time when U.S. clean-energy manufacturing has become a broader industry focus, with companies weighing domestic supply chains, equipment sourcing, and production timelines. Some analysts see the Texas plant as a strong growth opportunity tied to U.S. reshoring trends, while others point to the project's reliance on Chinese equipment and question whether it can scale without heavy subsidies.

Tesla's track record on ambitious timelines has been mixed. The company hit major milestones with the Model 3, Model Y, Falcon 9, and Starlink, but targets such as a million robotaxis by 2020 and mass Optimus robot production by 2025 did not materialize on schedule.

For now, visitors to the discontinued Solar Roof page land on Tesla's conventional panels, while the company's next major solar project — Project Crystal Sun — heads toward a planned early-2029 production start.