Video Game Subscriptions Help Finance 110-MW Solar Project in Texas
Key Takeaways
- •SuperPower is backing the 110-MW Three W Solar Project in Hill County, Texas, through a deal arranged by the clean energy marketplace Ever.green.
- •The initiative utilizes a virtual power purchase agreement structure that aggregates individual gamer subscriptions, enabling access to a financing mechanism previously available only to large corporate buyers.
- •The Three W Solar Project, developed by Mitsui & Co., has commenced commercial operations and is projected to produce approximately 280,000 MWh of clean energy each year.
- •The solar facility will add renewable capacity to the ERCOT grid, which manages roughly 90% of Texas's electric load and is one of the fastest-growing solar markets in the United States.
- •The project is situated on non-critical farmland and incorporates low-impact land management practices, including the use of sheep grazing for vegetation control.
SuperPower, a platform enabling gamers to earn rewards while supporting new clean energy projects, has announced its participation in an agreement backing the 110-MW Three W Solar Project in Hill County, Texas.
The transaction was facilitated by Ever.green, a clean energy marketplace that assists organizations in participating in the energy transition. The project, developed by Mitsui & Co., will add new renewable energy capacity to the ERCOT grid — which manages roughly 90% of Texas's electric load and has seen solar capacity grow rapidly in recent years, making it one of the largest and fastest-growing solar markets in the United States — while contributing to local economic development in the surrounding community.
SuperPower's model channels gamer subscriptions into collective clean energy procurement, enabling thousands of individual players to support new renewable energy capacity. The initiative utilizes a virtual power purchase agreement (VPPA) structure — a financing mechanism traditionally accessible only to hyperscalers, utilities, and Fortune 500 procurement teams. By aggregating contributions from individual subscribers, the approach reflects a broader trend toward democratized participation in clean energy finance, where platforms are increasingly enabling smaller buyers and households to access procurement structures once limited to large corporate buyers.
"Gaming has always been about choice: what world you enter, how you play, who you play with, and what you unlock along the way," said Ryan Cameron, CEO of SuperPower. "SuperPower adds another choice: to make your gaming part of something bigger. Through our platform, players can earn rewards while helping bring new clean energy onto the grid. Three W is only the beginning. Our goal is to help gamers become a new force for clean energy."
"Our work with SuperPower is the latest example of the innovative ways Ever.green can offer buyers of all kinds and all sizes a way to support new clean energy projects," said Liz Pearce, CRO at Ever.green. "We're thankful to all the players who are taking part in this effort to deliver new, clean energy that supports a local Texas community."
The 110-MW Three W Solar Project has recently commenced commercial operations and is expected to generate approximately 280,000 MWh of clean energy annually. The facility is situated on non-critical farmland and employs low-impact land management practices, including sheep grazing for vegetation control.