Superhero has expanded into the cryptocurrency market with the launch of Superhero Crypto, a new digital-asset platform integrated directly into its existing investment app. The service allows Australian users to buy, sell, and hold supported cryptocurrencies alongside equities, ETFs, and superannuation products within a single portfolio.

The platform is powered by Bitstamp by Robinhood's Crypto-as-a-Service infrastructure, which provides institutional-grade execution and custody for digital asset transactions. Robinhood acquired Bitstamp, one of Europe's longest-running crypto exchanges, in a deal announced in June 2024 and completed in 2025, giving the US-based brokerage an established institutional venue and global licensing footprint. The Superhero partnership marks one of the early commercial deployments of Bitstamp's infrastructure under Robinhood's ownership. Robinhood Crypto announced the partnership on X (formerly Twitter):

We're pleased to partner with Superhero as they launch Superhero Crypto. Powered by Bitstamp by Robinhood's Crypto-as-a-Service infrastructure, investors can now buy, sell and hold digital assets alongside equities, ETFs and superannuation—all within the familiar Superhero… pic.twitter.com/EdegMuIkwQ
— Robinhood Crypto (@RobinhoodCrypto) August 9, 2026

Bitcoin and Ether Available at Launch

Superhero Crypto is rolling out with support for Bitcoin (BTC) and Ether (ETH), enabling users to purchase, sell, and hold these assets within their existing Superhero portfolios. Unlike standalone crypto exchanges, Superhero's offering is built into an investment platform already used for traditional financial products.

Superhero reports approximately 500,000 investors on its platform, with infrastructure that manages over $4 billion in superannuation savings for roughly 100,000 members. This established customer base gives the company direct access to investors who may be experienced in traditional markets but new to cryptocurrency trading. The launch comes as Australia continues to develop its digital-asset regulatory framework, with the federal government and ASIC working toward a licensing regime for crypto-asset service providers—a policy trajectory that has encouraged domestic fintechs to build compliant crypto offerings.

Bitstamp by Robinhood Powers Infrastructure

Through its partnership with Bitstamp by Robinhood, Superhero gains access to institutional-level infrastructure for digital asset execution and custody. By outsourcing core market functions to a specialist provider, Superhero can focus on integrating digital assets into its customer experience.

John Winters, CEO of Superhero, stated that the collaboration aligns with the company's plan to meet growing investor demand for digital assets in Australia.

Part of a Broader Digital-Asset Strategy

Superhero described the crypto launch as the first step in a multi-year digital-asset strategy. The company's roadmap includes tokenisation, stablecoins, custody services, digital wallets, and blockchain settlement—areas that could eventually expand Superhero's offerings beyond crypto trading into a broader blockchain-based financial ecosystem. The move mirrors a global trend among retail brokerages and wealth platforms seeking to consolidate traditional and digital assets under a single interface, a model pursued by players such as Revolut, eToro, and Public in various jurisdictions.

For now, the focus remains on crypto access. Superhero Crypto provides Australian investors with a familiar interface for buying and holding digital assets, while Bitstamp by Robinhood handles the underlying infrastructure. The launch also allows Superhero to gauge demand for crypto products among its existing user base before expanding into additional digital-asset offerings.

The addition of Bitcoin and Ether formalizes cryptocurrency as part of Superhero's investment product suite and sets the foundation for the next phases of the company's digital-asset strategy.