Strive has increased its Bitcoin holdings after buying another 1,800 BTC for about $143 million. CEO Matt Cole said the company paid an average price of $79,431 per Bitcoin. The purchase lifted Strive's total holdings to 23,156 BTC. At a Bitcoin price near $78,000, the company's holdings are worth about $1.8 billion. The latest acquisition also moved Strive into fifth place among publicly traded corporate Bitcoin holders, ahead of Bullish.

Strive Accelerates Bitcoin Purchases

Strive has increased its buying pace in recent weeks. The company added 1,110 BTC during the August 17 to August 21 period for about $81.5 million. Before the latest purchase, it held 21,356 BTC.

Strive acquired an additional 1,800 BTC for $143M at an average cost of $79,431 per bitcoin, bringing total holdings to ₿23,156. $ASST $SATA pic.twitter.com/6ztKhC4PFF

— Matt Cole (@ColeMacro) August 31, 2026

Cole also shared a chart showing the company's Bitcoin purchases over the past year. The data showed more frequent acquisitions since March 2026. Strive has continued using capital raised through common and preferred stock sales to support its Bitcoin strategy.

Strive's latest purchase came as other major companies announced new crypto acquisitions. In one such move, 4,603 BTC were bought for about $370 million after a pause in Bitcoin purchases lasting roughly two months, bringing total holdings to 845,050 BTC. Bitmine also reported buying 53,501 ETH, taking its Ethereum holdings above 5.9 million ETH. Meanwhile, Bullish remained below Strive after reducing its Bitcoin position earlier this year. MARA Holdings still ranks ahead of Strive with 35,577 BTC. The moves come amid a broader wave of publicly traded companies adopting Bitcoin as a treasury reserve asset, a strategy pioneered by Strategy (formerly MicroStrategy), in which firms hold large Bitcoin positions funded through capital markets issuance and report results that swing with the coin's price.

How Strive Funds Its Bitcoin Strategy

Strive has relied on equity issuance to finance Bitcoin purchases. The company sells common shares under the ASST ticker and preferred shares under SATA. SATA carries a variable dividend and trades around a $100 par value. This equity-funded, debt-free approach contrasts with leveraged Bitcoin accumulation models, and Cole has emphasized that holding without liens or margin requirements reduces forced-selling risk if Bitcoin prices fall — a concern that has followed other corporate Bitcoin holders that used borrowed funds.

Strive reported $171.9 million in cash after raising $17.1 million through at-the-market stock sales during the August 17 to 21 period. The company entered the corporate Bitcoin market through its 2025 merger with Asset Entities and later acquired Semler Scientific.

Semler Scientific's medical device business, acquired through the deal, reported quarterly revenue of $2.94 million, close to double the level reported a year earlier during the same quarter. The small size of that operating business relative to the Bitcoin treasury means the company's financial results are driven largely by the value of its holdings rather than product sales.

The company reported a $257.6 million net loss for the quarter ended June 30, linking most of the loss to Bitcoin price weakness and its investment in Strategy preferred shares. Cole has said Strive remains debt-free, has no margin requirements, and holds its Bitcoin without liens. For readers tracking the sector, the figures to watch going forward include the pace of Strive's equity raises, its position in the corporate Bitcoin holding rankings, and quarterly results that reflect Bitcoin's market price.