Strive, Inc. purchased 1,375 Bitcoin for approximately $109 million, increasing its total holdings to 24,531 BTC, according to a Form 8-K filed with the U.S. Securities and Exchange Commission on September 8, 2026.

The purchases took place between August 31 and September 4, 2026. Strive holds Bitcoin on its balance sheet as a treasury asset, using corporate funds to acquire and retain the cryptocurrency.

The company’s Bitcoin holdings increased from 23,156 BTC on August 28 to 24,531 BTC on September 4, according to the filing. Strive had earlier added 2,500 BTC, bringing its holdings to 19,000 BTC, and has continued purchasing Bitcoin during the year.

Latest purchase averaged about $79,281 per Bitcoin

The filing reported an average purchase price of approximately $79,281 per Bitcoin, including fees and expenses. Dividing the approximately $109 million total by 1,375 BTC produces a derived average of about $79,273 per Bitcoin. The two figures are close, but the calculation should not be treated as a confirmed execution price because the total purchase cost was described as approximate.

For context, Bitcoin traded near $79,157 at the time of the research cited in the source material. That market price was not the price Strive paid for the newly acquired Bitcoin, and the reported average applies only to this purchase rather than to the entire treasury.

Strive Chief Executive Matt Cole said the acquisition was funded primarily through a preferred-share program. The financing approach follows an earlier period in which the SATA yield was raised to 12.75% as Strive added Bitcoin.

In a post on X, Cole wrote:

Strive acquired an additional 1,375 BTC for $109M at an average cost of $79,281 per bitcoin, bringing total holdings to ₿24,531. 70% of the capital raised last week came from $SATA , which now has $999M notional outstanding. Time to break the billion-dollar wall. $ASST $SATA pic.twitter.com/qjjykekHTk — Matt Cole (@ColeMacro) September 8, 2026

The post is available from Matt Cole’s account on X, with the original post also referenced through

Cole said 70% of the capital raised during the prior week came from SATA, Strive’s Variable Rate Series A Perpetual Preferred Stock. That percentage is a management statement and is not independently established by the filing. Cole also said SATA had $999 million in notional value outstanding.

Changes in preferred shares, cash and common stock

The filing shows that SATA preferred shares increased by 921,511, from 9,073,914 to 9,995,425. Cash and cash equivalents rose from $183,500 thousand to $202,600 thousand, an increase of $19,100 thousand.

Effective common shares, defined as Class A plus Class B stock, increased from 93,262,570 to 94,934,558. Assumed fully diluted shares rose to 98,148,551. That measure excludes 26,596,010 shares associated with traditional warrants.

Strive held 505,000 STRC shares on both dates, while their fair value increased to $49,364 thousand. On Nasdaq, ASST is the company’s Class A common stock ticker, while SATA represents its perpetual preferred stock.

Bitcoin exposure per effective common share

The disclosure also allows a calculation of gross Bitcoin holdings per 1,000 effective common shares. That figure increased from approximately 0.2483 to 0.2584, a gain of roughly 4.07%, even as the effective common-share count increased.

This is an editorial calculation of raw holdings exposure. It is not net asset value and does not represent a claim on redeemable Bitcoin. The calculation excludes preferred claims, other assets, liabilities and potential dilution from warrants. Total Bitcoin held by a company and the amount of Bitcoin exposure associated with each share are separate measures that can change differently over the same period.

Details not confirmed by the disclosure

The filing provides information on the quantity purchased, total holdings and changes in the company’s financing and share counts. It does not separately state one exact aggregate purchase expense. As a result, the approximately $109 million figure, reported by crypto.news and cited by Cole, should be understood as an approximate amount.

The 1,375 BTC refers to the latest purchase, while 24,531 BTC is Strive’s total treasury balance after that purchase. The filing also does not identify custody wallet addresses or provide a complete historical cost basis for the company’s entire Bitcoin treasury.

A public company’s decision to purchase Bitcoin is a corporate treasury action and does not constitute approval of Bitcoin by the SEC. This article is for informational purposes only and does not constitute financial or investment advice. Cryptocurrency and digital-asset markets carry significant risk; readers should conduct their own research before making decisions.