Strive (NASDAQ: ASST) announced on August 10 that it added 147 BTC to its digital asset treasury, continuing its Bitcoin accumulation strategy despite reporting a $257.6 million net loss for the second quarter on the same day. The loss was largely driven by Bitcoin's price decline during the quarter. Under fair-value accounting rules that took effect for public companies holding crypto assets, quarterly mark-to-market adjustments mean Bitcoin price drops flow directly through the income statement as paper losses, even when no coins are sold.

The Matt Cole-led firm now holds 20,167 BTC, ranking as the seventh-largest corporate Bitcoin holder, according to BitcoinTreasuries. Strive purchased 6,236 BTC in Q2 and 12,237 BTC between January and June. The corporate Bitcoin treasury model — pioneered by Strategy, formerly MicroStrategy, beginning in 2020 — has been adopted by a growing roster of public companies that hold BTC as a primary reserve asset.

Q2 Financial Results

The Dallas-based company released its financial results for the three months ending June 30, highlighting the following figures, as detailed in its SEC filings and TradingView summary:

• Revenue: $2.94 million, nearly double the $1.51 million reported for the same period in 2025.
• Medical device sales: $1.4 million of revenue came from its Semler Scientific merger.
• Diluted loss per share: $3.77.
• GAAP net loss: $234.0 million, or 94.1%, attributable to the declining fair-market value of Strive's Bitcoin holdings and its stake in Strategy's preferred stock.
• Non-GAAP adjusted loss: $275.0 million attributable to common shareholders.
• Bitcoin Yield metric: 23.9% for the quarter and 37.7% for the first six months of the year. The metric measures the percentage growth in BTC held per diluted share and was introduced by Strategy as a benchmark for tracking whether share issuance and purchases are accretive to per-share Bitcoin exposure.

Debt Eliminated and Daily Dividend Program

During the quarter, Strive retired all short- and long-term debt, reporting zero outstanding loans on its balance sheet as of August 7. The company held $154.9 million in cash and a $48.0 million stake in Strategy's preferred shares. Going debt-free eliminates margin-call risk and removes any obligation to sell Bitcoin to service loans — a vulnerability that has forced leveraged crypto holders into fire sales during prior price drawdowns.

"Today, Strive stands debt-free, with zero margin requirements, and zero encumbered Bitcoin," said Chairman and CEO Matt Cole. He described the balance sheet as "purpose-built to thrive through Bitcoin volatility."

Cole also highlighted Strive's SATA preferred stock, which pays dividends on every business day. According to the CEO, SATA "became the first listed security in the history of U.S. capital markets to pay cash dividends every single Business Day," at an annualized rate of 13.00%.

Insider Purchasing Activity

Company executives have been buying shares amid the stock's decline. Over the past six months, ASST insiders executed three trades — all purchases — as reported by Quiver Quantitative. CFO Ben Pham acquired 14,114 shares for an estimated $115,094, while Chief Legal Officer Brian Logan Beirne purchased 11,500 shares for approximately $100,386. Open-market purchases by executives during share-price declines are commonly monitored by investors as a confidence signal, though they represent one data point among many.

Company Background

Strive is a relatively new entrant to the Bitcoin treasury space. It became a publicly traded Bitcoin treasury company through a September 2025 merger with Asset Entities and has since built its position through open-market purchases funded by at-the-market stock sales and SATA issuance.

As previously covered by Cryptopolitan, the firm has repeatedly emphasized Bitcoin's long-term viability as it scales its accumulation strategy.