Strive, Inc. has added another 29 Bitcoin to its balance sheet, lifting the company's total holdings to 43,153 BTC. The purchase comes as the firm continues to pursue its stated goal of becoming the world's second-largest publicly traded Bitcoin holder by the end of the year. The disclosure, dated November 9, 2026, extends a stretch of rapid accumulation that has defined the company's treasury strategy in recent weeks.

The Dallas-based firm trades on Nasdaq under the ticker ASST and was co-founded by Vivek Ramaswamy. Its most immediate competitor for that second position is Metaplanet, the Tokyo-listed company, which currently holds 44,000 BTC. With 43,153 BTC now on its books, Strive trails Metaplanet by 847 BTC.

A Measured Addition to a Fast-Growing Treasury

The latest purchase builds on the position Strive reported as of October 30, 2026, when the company held 43,124 BTC. That figure followed an acquisition made between October 24 and October 30, during which Strive picked up 124 BTC for approximately $10 million. The average price on that tranche came to roughly $80,526 per BTC.

An October Shopping Spree

The 29 BTC purchase looks modest next to the company's activity earlier in the fall. During October 2026 alone, Strive accumulated more than 15,000 BTC, with several of those transactions executed as large blocks rather than incremental additions.

One acquisition covered 2,000 BTC for about $169 million. Another brought in 3,311 BTC for roughly $280 million. The largest of the group added 6,182 BTC for approximately $511 million. Taken together, the disclosed totals imply average purchase prices of roughly $84,500, $84,600, and $82,700 per coin across the three blocks.

For context on scale, the top of the leaderboard remains far out of reach. Strategy (formerly MicroStrategy), the company that pioneered the corporate Bitcoin treasury model and remains the sector's largest corporate Bitcoin holder, holds approximately 849,000 BTC — a total that dwarfs the holdings of every company below it.

How Strive Pays for It

Strive's funding model is where the company stands out among corporate Bitcoin holders. It leans heavily on preferred stock issuances — shares that rank ahead of common equity and typically carry fixed dividend obligations — and warrant exercises, which give holders the right to buy stock at preset prices, to finance its purchases. Notably, it avoids debt financing. Instead of borrowing money and owing interest, Strive sells equity-linked securities to investors and converts the proceeds into Bitcoin.

Strive's SEC filings point to ongoing accumulation, suggesting the company is running this playbook steadily rather than in one-off bursts.

The Race for the No. 2 Spot

For observers of the corporate treasury space, the contest between Strive and Metaplanet is the most immediate storyline. The 847 BTC gap is small relative to Strive's October pace, and the company's position relative to peers such as Twenty One Capital and MARA may shift depending on how aggressively each firm continues to buy. In dollar terms, the gap equates to roughly $68 million at the $80,526 per-coin average Strive disclosed for its October 24–30 tranche — less than half the cost of its smallest October block purchase.

How the market values these companies is a separate question from how many coins they hold. Strive's standing may fluctuate in relation to its Bitcoin net asset value, or NAV, which is essentially the market value of the coins on its balance sheet — a benchmark that companies of this type can trade above or below.

The no-debt approach cuts both ways. It removes the risk of a lender demanding repayment during a Bitcoin drawdown, but preferred stock carries its own obligations to holders.

For now, the scoreboard reads 43,153 BTC for Strive and 44,000 BTC for Metaplanet. Strive's next few SEC filings — along with Metaplanet's own purchase disclosures — will show whether the year-end goal is a realistic plan or merely a slogan.

Editor's note: This article was edited by Vivian Nguyen. Source: CryptoBriefing.