Publicly traded company Strive has acquired 147 Bitcoin (BTC) for approximately $9.5 million, further expanding its corporate Bitcoin treasury holdings. The purchase adds Strive — an asset management firm — to a growing roster of public companies that have integrated Bitcoin into their treasury management strategies.

The acquisition was reported by Bitcoin Magazine on August 10, 2026.

JUST IN: Public company Strive purchases 147 Bitcoin for $9.5 million! pic.twitter.com/5Zy2mGPI0u — Bitcoin Magazine (@BitcoinMagazine) August 10, 2026

Corporate Bitcoin Adoption Trend

Strive's purchase underscores the continuing adoption of Bitcoin as a treasury reserve asset among publicly traded companies. Firms such as MicroStrategy, Marathon Digital, and Semler Scientific have previously demonstrated this model at varying scales, with MicroStrategy alone holding hundreds of thousands of BTC. Businesses that hold Bitcoin frequently cite its potential as a long-term store of value and a strategic tool for treasury diversification, particularly in response to concerns about fiat currency depreciation.

While corporate treasury strategies vary across firms, sustained purchasing activity demonstrates that institutional interest in Bitcoin remains active well beyond the initial wave of adoption. The January 2024 approval of U.S. spot Bitcoin ETFs further broadened institutional access to the asset, providing additional infrastructure that some companies cite when evaluating direct balance-sheet exposure. Investors and analysts regularly monitor corporate Bitcoin acquisitions for signals about broader sentiment toward digital assets.

Market Context

Although 147 BTC represents a relatively modest acquisition compared to some of the largest corporate Bitcoin purchases on record, the transaction contributes to the broader pattern of institutional participation in the Bitcoin market.

As additional public companies allocate capital to Bitcoin, market participants continue to track corporate treasury activity alongside exchange-traded fund (ETF) flows and on-chain metrics as indicators of long-term demand for the cryptocurrency.

Bitcoin, launched in 2009, has evolved from a peer-to-peer electronic cash system into a widely recognized digital asset held by both institutional and retail investors. Its fixed supply cap of 21 million coins is frequently cited by proponents as a key differentiator from fiat currencies.