Strategy, the Bitcoin treasury company formerly known as MicroStrategy, has committed to donating $250 annually into Trump Accounts for eligible children of its U.S. employees. The company disclosed the initiative on August 5, announcing that it has joined the Invest America Business Pledge in support of President Trump's child investment account program.

Strategy joins a growing roster of firms that have pledged backing for Trump Accounts, including Morgan Stanley, Coinbase, Robinhood, Goldman Sachs, and Circle. The breadth of participants — spanning Wall Street banks, crypto exchanges, and fintech firms — reflects early corporate uptake of a program that the administration has positioned as a vehicle for broadening asset ownership among American families.

Matching the Federal $1,000 Seed Contribution

According to Strategy's announcement, the company will match the one-time $1,000 contribution provided by the U.S. government for children born between January 1, 2025, and December 31, 2028. Beyond that initial seed match, Strategy intends to provide annual contributions of $250 for all eligible children of its American employees.

The company stated it has already notified its workforce and will share enrollment details with eligible employees in due course.

Trump Accounts, formally designated as 530A accounts, are tax-deferred investment vehicles for children introduced by President Trump through the Big Beautiful Bill, the sweeping legislative package signed into law in July 2025. Children born between 2025 and 2028 receive a one-time $1,000 government contribution to the account. Total annual contributions can reach up to $5,000, with employers permitted to contribute on behalf of their employees' children. The funds remain locked until the account holder turns 18, at which point the account converts into a standard individual retirement account. The structure differs from existing 529 college savings plans, which are tied to education expenses, by allowing broader investment growth without a designated spending purpose.

Strategy characterized the decision as consistent with its belief in the long-term ownership of appreciating assets, a philosophy central to its corporate identity as the largest publicly traded corporate holder of Bitcoin. CEO Phong Le said the objectives of Trump Accounts align with the company's core values and outlook.

"These accounts can encourage financial education, long-term thinking, and a culture of saving and investing from an early age," Le said.

STRC Recovery Plan and Bitcoin Sales

Separately, Strategy has stated that a key corporate objective is restoring its preferred stock, STRC, to its $100 target price. STRC, a perpetual preferred stock designed to trade at $100, dropped to $74 in late June, prompting the company to halt Bitcoin purchases and begin selling from its holdings — a notable shift for a company that had been consistently accumulating Bitcoin since 2020.

Since that pivot, Strategy has sold more than 5,000 BTC, generating over $300 million. Under its capitalization framework, the company could raise up to $1.5 billion through Bitcoin sales.

The strategy appears to be yielding results, with STRC now trading around $94. The firm has also built its U.S. dollar reserves to more than $4 billion.

Chairman Michael Saylor noted that it took 70 trading days following the IPO for STRC to reach $100 initially, and that only 40 days have elapsed since the stock depegged from its target. Saylor indicated that a $1 billion stock buyback forms part of the plan to return STRC to par value, while acknowledging that additional Bitcoin sales remain an option if necessary.