Starbucks Corporation has raised its full-year financial forecasts for a second time, signaling that the turnaround strategy led by Chairman and CEO Brian Niccol is gaining traction.

The Seattle-based coffee giant now projects global same-store sales growth of approximately 6%, an increase from its prior guidance of about 5% or higher. The company also lifted its adjusted earnings per share outlook to a range of $2.55 to $2.65, up from its earlier forecast of $2.25 to $2.45.

Starbucks operates thousands of stores across more than 80 markets worldwide and is one of the largest coffeehouse chains globally. The company's performance is widely tracked as a barometer of discretionary consumer spending, particularly in the United States where it commands a significant share of the premium coffee market. Niccol, who previously served as CEO of Chipotle Mexican Grill and was widely credited with driving that chain's growth during his tenure, was appointed to lead Starbucks in 2024 with a mandate to revitalize the brand, improve operational efficiency, and reignite customer traffic in key markets including the United States and China. His arrival came after a period in which Starbucks grappled with sliding US traffic and intensifying competition in China from rapidly expanding domestic rivals.

The upward revision to full-year guidance reflects improving performance trends under Niccol's leadership. His turnaround plan has focused on simplifying operations, enhancing the in-store experience, and strengthening Starbucks' digital and mobile ordering platforms — areas that industry analysts view as critical differentiators as quick-service and coffee chains compete for customers who increasingly expect speed, personalization, and loyalty rewards. A second upward revision within a single fiscal year is notable because it suggests the improvements are broadening beyond a one-time bump, though sustained momentum across both US and Chinese markets remains the key test ahead.

Source: CNBC-TV18 Markets