Singapore, September 29, 2026 — Chainwire

Soneium, the blockchain powering an onchain ecosystem for entertainment and intellectual property — and developed by Sony Group and Startale Group — has a partnership with DayOneDream, the entertainment company behind K-pop artists, global concerts, and IP management for acts including BTOB, LEE CHAE YEON, MEMI, and 2F. The collaboration pairs DayOneDream's K-pop IP and entertainment expertise with Soneium's onchain infrastructure, aiming to unlock new ways for fans to access, participate in, and enjoy value from the idol groups they love.

Central to the partnership is WAVIST, DayOneDream's K-pop IP tokenization platform, designed to connect entertainment IP with real-world financial infrastructure. In May, WAVIST completed the full lifecycle of a tokenized IP bond issued to finance K-pop IP, from issuance through final redemption and burning, demonstrating its ability to bring real-world entertainment assets into an end-to-end onchain framework. That completed cycle is the track record this partnership builds on — issuance, redemption, and burning executed end to end rather than merely announced.

Together, Soneium and DayOneDream intend to carry this capability into Soneium's next era, combining a purpose-built entertainment blockchain, an expanding global ecosystem, and institutional-grade tokenization expertise to explore how K-pop IP and its associated economic value can move onchain at scale.

“K-pop is a market unlike any other, yet the way capital reaches it has barely changed. Our partnership with Soneium sits where RWA, IP, and K-pop meet, and it opens a real path to investing through the IP itself. With the world watching this industry, we intend to make it the most compelling product out there,” said Dylan Cho, RWA Lead at DayOneDream.

Under the agreement, Soneium and WAVIST will continue to bring tokenized K-content assets and their associated revenue streams onchain, giving eligible users new ways to access the IP they support while creating additional monetization opportunities for IP owners. All such activity remains subject to applicable regulatory and eligibility requirements.

“Entertainment IP is one of the clearest opportunities for bringing real-world value onchain,” said Yuji Kumagai, Head of Soneium Protocol. “Soneium brings creators and IP owners who already have a strong following, like DayOneDream, together with the fans and investors who want to back them. Creators get a new way to raise funds for the work they want to make, and their supporters share in the value it creates, which helps the IP grow further. K-pop is a great place to start, and we will keep bringing more entertainment IP onto Soneium.”

A Global Industry With Limited Fan Participation

K-pop has grown into a major global cultural industry, yet the financial value it generates is still largely accessed through traditional ownership and investment structures. That leaves the millions of people who follow and support K-pop with few opportunities to participate in the economics behind the entertainment they love. Soneium and DayOneDream are among the early movers in opening up this opportunity: by bringing these assets onchain, fans and users gain new ways to access and participate in the IP they already support. What distinguishes the model is the pairing of tokenized IP with its associated revenue streams — the element that lets eligible users participate in the economics of the music itself, within the regulatory and eligibility boundaries the companies flagged.

The partnership was announced to community during Tokenizing K-Pop: WAVIST Night by DayOneDream x Soneium, an event held in Seoul during Korea Blockchain Week 2026, one of the industry's major annual gatherings.

With partnerships such as DayOneDream bringing real-world entertainment assets into the ecosystem, Soneium is building the infrastructure and ecosystem for a new era of onchain IP. Beyond simple registry and attribution layers, the network opens direct, tangible economic pathways, enabling fans and investors to participate in premium, globally recognized entertainment IP, while giving creators the tools to raise capital and build alongside their audiences by leveraging the deep production experience, commercial pipelines, and global networks of its core contributors. From here, the concrete markers to watch are which tokenized K-content assets and revenue streams go live under the agreement, how eligibility and regulatory requirements shape access, and whether more entertainment IP comes onto Soneium, as Kumagai said it will.

About Soneium

Soneium, developed by Sony Group and Startale Group, is the global entertainment ecosystem built to bring intellectual property (IP) onchain as tokenized IP. On Soneium, every creation becomes a living asset that can be owned, licensed, and grown to power a shared economy for creators, studios, and fans. Built for the AI era, the network provides the infrastructure for human creators and autonomous agents to build, distribute, and settle IP value at scale.

About DayOneDream

DayOneDream is a K-content entertainment group that directly manages the full lifecycle of artist businesses, operating across music production and publishing, video content, artist IP management, live entertainment, and IP commerce through its in-house ecosystem.

Contact: Startale — marketing@startale.com

Source: Chainwire