CBTL Launches Frozen Fruit Teas Exclusively at SM Store on Sept. 10
Key Takeaways
- •SM Store and CBTL will launch three Frozen Fruit Tea drinks on September 10, available exclusively at CBTL locations inside SM Store branches nationwide.
- •The lineup consists of Frozen Berry Burst Tea, Frozen Pink Drop Tea, and Frozen Peach Pop Tea, each with distinct fruit flavors.
- •The launch extends CBTL's beverage range into the frozen blended category amid rising popularity of cold, fruit-forward tea drinks in warm climates such as the Philippines.
- •The exclusive retail arrangement reflects a broader practice of pairing limited-availability products with store locations to draw shopper traffic.
- •The announcement did not state whether the exclusive format would extend beyond SM Store or become a permanent menu item.
SM Store and The Coffee Bean & Tea Leaf (CBTL) are inviting shoppers to try a new way of drinking tea. On September 10, the two brands will launch three Frozen Fruit Tea drinks, available exclusively at CBTL locations inside SM Store branches nationwide.
The new lineup combines high-quality tea, real fruit flavors, and an icy blended texture that is rarely found in traditional tea beverages. According to the announcement, the result is a vibrant, thirst-quenching drink experience that reimagines how tea can be enjoyed.
The launch comes as cold, fruit-forward tea drinks have grown increasingly visible on café menus in recent years, with blended and iced formats appealing to consumers in warm climates such as the Philippines. For CBTL, a brand best known for its coffee and brewed tea offerings, the Frozen Fruit Teas extend its beverage range into the frozen blended category.
The series features three distinct flavors:
- Frozen Berry Burst Tea — blends juicy berries for a bright, expressive drink with a naturally tart finish.
- Frozen Pink Drop Tea — brings delicate dragon fruit notes, offering a light, crisp, and subtly sweet refreshment.
- Frozen Peach Pop Tea — delivers the gentle sweetness of peach, balanced by a soft fragrance and a smooth finish.
The Frozen Fruit Teas are positioned as a refreshing alternative to a usual café order, whether shoppers are taking a break between errands or looking for something different to sip while they shop.
Because CBTL's Frozen Fruit Teas are available only at SM Store, the companies say every shopping trip now comes with a different way to pause, recharge, and enjoy the moment. The exclusive arrangement also reflects a broader practice among mall operators and food-and-beverage brands of pairing limited-availability products with retail locations to draw shopper traffic and give store visits added value. Whether the exclusive format extends beyond SM Store locations or becomes a permanent menu addition was not stated in the announcement.
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