Shelly Group Fully Acquires Slovenian IoT Subsidiary Shelly Tech
Key Takeaways
- •Shelly Group has agreed to acquire the remaining 24% stake in Shelly Tech, its Slovenian subsidiary, through a call option exercise.
- •The purchase price for the stake is EUR 948,939.02 under the terms of the option agreement.
- •The acquisition process began in January 2023 and is expected to complete after remaining procedural steps in the coming weeks.
- •After completion, Shelly Group will own 100% of Shelly Tech and gain full operational control of the subsidiary.
- •Shelly Group said the full integration is intended to improve operational efficiency and strengthen its product development capabilities.
Shelly Group SE, a provider of IoT and smart building solutions based in Sofia, Bulgaria, said it has exercised a Call Option to acquire the remaining 24% stake in its Slovenian subsidiary Shelly Tech, formerly GOAP d.o.o. The announcement was disclosed on July 28, 2026, and marks the final stage of a process that began in January 2023, when the Option Agreement was first signed.
The total purchase price for the 24% stake is EUR 948,939.02, calculated under the terms of the Option Agreement. The transaction remains subject to further procedural steps that are expected to be completed in the coming weeks. Once the acquisition is finalized, Shelly Group will own 100% of Shelly Tech, giving it full operational control of the subsidiary.
Shelly Tech, which is based in Nova Gorica, Slovenia, specializes in IoT and automation solutions. The company has played an important role in Shelly Group’s expansion across Central and Eastern Europe, and its full integration gives the parent company tighter control over a unit that contributes technical expertise in a segment where product compatibility and software integration are important. By fully integrating Shelly Tech, Shelly Group said it aims to streamline operations and strengthen its product development capabilities.
The acquisition also reflects Shelly Group’s broader strategy of consolidating its subsidiaries and maximizing synergies. The company is known for its asset-light production model and cloud-based revenue streams and has a presence in more than 100 countries. Its products support remote control, automation, and energy management for both DIY users and professional customers.
Shelly Group SE is listed on the Bulgarian Stock Exchange and on the regulated market Prime Standard of the Frankfurt Stock Exchange under the ticker SLYG. The company is also included in the SDAX index. Further details about the acquisition are available on the company website at corporate.shelly.com.
Shelly Group said the full acquisition is expected to support its efforts to deliver integrated smart building solutions by leveraging Shelly Tech’s automation expertise.