Michael Saylor, executive chairman of Strategy (formerly MicroStrategy), said he believes Bitcoin has entered a new bull market, predicting that the cryptocurrency will climb back above the $100,000 level. His comments came just days before index provider MSCI is set to rule on whether Strategy will retain its place in global equity indexes.

Saylor made the comments on October 13 during an interview with Bloomberg Television. Bitcoin was trading near $83,000 at the time, approximately 34% below its record high from October 2025. Saylor said he believes the worst of the downturn is over, telling the network: "We hit the bottom around slightly below $60,000."

Following the interview, Saylor reiterated his bullish stance in a post on X:

Bitcoin is raw financial energy. Strategy transforms it into Digital Credit. At noon today, I joined @TimSteno and @CarolMassar on Bloomberg @Crypto to discuss Bitcoin's bull market setup, AI and scarcity, and the future of Digital Credit. 00:48 – Bitcoin bull market setup:… pic.twitter.com/yulHPiZ5lD

— Michael Saylor (@saylor) October 13, 2026

https://x.com/saylor/status/2110063356262469912?ref_src=twsrc%5Etfw

According to Saylor, Bitcoin has since recovered into the $80,000 range. He said the price would return to six figures, although he did not provide a specific timeline for the recovery.

Bitcoin reached a peak of $126,251 in October 2025. Shortly after that record was set, the market experienced roughly $19 billion in liquidations — forced closures of leveraged trades that occur when falling prices erode the collateral behind them — a wave that placed heavy pressure on leveraged positions. The cryptocurrency has traded around $80,000 since mid-August, following a long slide from its all-time high, and that months-long range now forms the backdrop against which Saylor's recovery call will be judged.

Saylor pointed to several factors underpinning his optimistic outlook. Among them are changing monetary conditions, the arrival of new regulations, and a growing volume of investment from large institutions. He also expects Bitcoin to benefit as banks move toward adoption of the asset, arguing that demand for digital credit products should grow as financial firms continue to expand their crypto services. The digital credit theme is the same one he promoted in his X post, where he described Strategy's role as transforming Bitcoin into "Digital Credit."

Strategy Adds More Bitcoin

Saylor said Strategy intends to continue adding Bitcoin to its treasury as the market recovers. To fund those purchases, the company plans to issue additional securities.

In its latest weekly disclosure, Strategy bought 250 Bitcoin for approximately $21.5 million between October 5 and October 11. The purchase lifted the company's total holdings to 848,250 Bitcoin. During the same period, Strategy also bought back $192.4 million worth of its preferred shares. The weekly disclosures serve as a running ledger of the company's accumulation, making the pace of its buying directly observable.

Looking further ahead, Saylor said he expects Bitcoin to grow 20% to 30% per year over the coming years. He framed that projection as his own long-term forecast, stressing that it does not represent a guaranteed return for investors.

Strategy funds its Bitcoin purchases and operations through several channels, including preferred shares, cash reserves, and sales of common stock. That funding machinery now operates alongside a separate, external question: whether the global indexes that steer passive capital toward the company's shares will continue to include it.

MSCI Decision Due Friday

Beyond its treasury activity, Strategy also faces a possible change to MSCI's global equity index rules. Under the proposal, the index provider could remove companies that mainly hold assets rather than run operating businesses from its benchmarks. The distinction carries weight because index membership drives mechanical demand: funds that track MSCI benchmarks hold the companies in them, so removal would require those trackers to unwind positions — the dynamic behind JPMorgan's estimate that approximately $2.8 billion in investment flows tied to index-tracking funds could be at riskn
Saylor criticized the plan and said Strategy should remain classified as an operating company. He called MSCI's position "a bad precedent for them and for the industry" and asked the index provider to reconsider.

MSCI is expected to announce its decision on Friday. The outcome will determine whether Strategy remains eligible for inclusion in the global benchmarks, as well as in the funds that track them. From there, the markers to watch are the Friday ruling itself, Strategy's subsequent weekly purchase disclosures, and whether Bitcoin holds the $80,000 range that Saylor points to as evidence the worst of the downturn has passed.