Salesforce suffered a widespread service outage on Wednesday morning, knocking customers off parts of its cloud software suite just as Dreamforce, the company's flagship annual conference, was getting into full swing in San Francisco on its second day. Because the suite sits at the center of many businesses' day-to-day sales and customer operations, even temporary access problems can ripple into regular workflows.

The problems began at around 7:50 a.m. UTC, or 3:50 a.m. Eastern time, according to the incident tracker on Salesforce's own status page, the company's official channel for logging and updating open incidents. Customers across all three of the company's operating regions were affected, with the disruption concentrated mostly in the United States. In its alert, the company warned that users "may experience severe delays, intermittent errors, or an inability to access some services." Customers reported severe delays, intermittent errors, and difficulty reaching parts of the cloud software suite.

The timing was awkward. Dreamforce is one of the biggest events on the enterprise software calendar, and thousands of customers and partners had gathered in San Francisco for this year's edition. The conference has been held every year since 2003 and serves as a major commercial and marketing platform for the company, which put service reliability in front of exactly the audience the event is designed to reach.

Shares of Salesforce, Inc. (CRM) were down about 0.3% to 0.4% in premarket trading on Wednesday. The broader market was mixed, with S&P 500 and Nasdaq futures each posting modest gains. Premarket sessions carry lighter volume than regular trading, and early readings can shift once the market opens.

Engineers Deploy Fix Across All Regions

By 6:56 a.m. Eastern, Salesforce's engineering team had identified the problem, tested a solution in a controlled environment, and confirmed that it worked. The company then began rolling out the fix across all of its regions. The deployment covered the same three geographies hit when the incident first surfaced hours earlier.

Salesforce said customers were "starting to see their service return to normal." The company is also working on what it described as a permanent, code-level resolution designed to prevent a repeat of the incident. As of Wednesday morning, the outage had been resolved, with that permanent fix still in progress. With Dreamforce still underway, the markers to watch are the completion of that code-level fix and any further updates Salesforce posts to its status page.

Recent Earnings and AI Push

The disruption came as Salesforce has been leaning heavily into artificial intelligence. Most recently, the company announced a partnership with Anthropic to embed Salesforce customer data and workflows into Anthropic's Claude chatbot through a new plugin built for sales teams. That announcement was made alongside Salesforce's fiscal second-quarter earnings report, in which the company posted revenue of $11.35 billion, up 11% year over year. At the same time, Salesforce raised its full-year revenue guidance by $200 million.