Morgan Stanley has raised its price target on Robinhood Markets to $150 from $124 and upgraded the stock to Overweight from Equal Weight.

Analyst Michael Cyprys said Robinhood’s expanding product suite is improving the economics of its existing customer base. The firm sees higher assets, more customer activity, and stronger monetization extending Robinhood’s growth runway beyond simple account expansion, a shift that matters because it suggests the company’s results may depend less on attracting only new accounts and more on getting more value from the platform it already has.

The new $150 target implies roughly 43% upside from Robinhood’s Aug. 31 closing price of $104.81. HOOD traded around the low-$100 range on Sept. 1 as the broader market weakened despite the upgrade.

Morgan Stanley Sees More Revenue From Existing Customers

Morgan Stanley is focusing on Robinhood’s ability to generate more revenue from customers already using its platform. Robinhood has about 28 million customers, giving the company a large installed base.

The firm said broader product offerings are supporting more assets and more activity per customer, while also allowing Robinhood to capture more revenue from each activity.

“We see increasing evidence that broader product capabilities are improving the economics of HOOD’s installed customer base,” Morgan Stanley said.

The analyst said Robinhood is no longer depending mainly on funded-account growth or stronger retail trading conditions. Instead, several newer products are creating additional revenue paths across the existing customer base.

New Products Are Expanding Robinhood’s Revenue Base

Robinhood has been expanding across wealth management, retirement accounts, banking, credit cards, and advisory services. Prediction markets and active trading products are also increasing customer activity.

Morgan Stanley said Robinhood now has 13 business lines generating more than $100 million in annualized revenue. Several newer businesses are still developing and could add more revenue sources.

A broader wealth offering is allowing customers to hold more assets within Robinhood. Active trader tools and prediction markets are also encouraging greater platform engagement.

Morgan Stanley is also watching Rothera as another part of Robinhood’s broader strategy. The business could allow Robinhood to retain more of the economics generated through customer activity.

Tokenization Is Becoming Another Growth Area

Robinhood Chief Executive Vlad Tenev is also promoting tokenization as a major change in financial market infrastructure. He has described the trend as a “tokenization supercycle.”

Tenev said tokenization involves more than placing traditional securities on blockchain networks. He is describing a system in which the ownership infrastructure itself is being rebuilt using blockchain technology.

Robinhood already offers tokenized exposure to more than 190 U.S. stocks through international platforms, according to data. Those services are available across more than 120 countries.

Tenev has also been calling for clearer U.S. rules covering tokenized securities. U.S. investors currently face more restrictions than customers using some Robinhood services overseas.

Analysts Maintain a Bullish View on HOOD Stock

According to TipRanks, Robinhood carries a Strong Buy consensus rating among 18 analysts. Sixteen analysts rate the shares Buy, while two have Hold ratings.

The average 12-month target stands at $125.11, with forecasts ranging between $100 and $160. Morgan Stanley’s new $150 target is near the upper end of that range.

HOOD stock has also experienced wide price swings over the past year. Shares reached roughly $138 in late 2025 before falling to $60 to $65 in spring 2026.

The stock later recovered to $105 by this month. Morgan Stanley’s upgrade adds to the bullish analyst calls as Robinhood continues expanding its range of financial products.

This article is for informational purposes only and does not constitute financial advice. Equity markets can experience sharp price movements.