The X account of Robinhood CEO Vlad Tenev was compromised and used to promote a fraudulent memecoin, as speculative trading activity intensifies around the company's recently launched blockchain network.

The now-deleted post introduced a token called Vladhood ($VLAD), presenting it as the "official Robinhood chain mascot." The fraudulent message falsely claimed the token would be listed on the Robinhood app and included a blockchain wallet address, presenting the token as part of the company's Robinhood Chain initiative.

Robinhood confirmed that Tenev's account had been hacked and stated the post was unauthorized. The company moved to remove the fraudulent message shortly after it appeared.

The incident comes amid heightened interest in Robinhood's newly launched blockchain network, which has attracted more than $700 million in assets and is fueling a wave of memecoin speculation and token launches. In its first week of operation, Robinhood Chain saw over $170 million in stablecoin issuance and approximately 200,000 users.

Robinhood, a popular U.S.-based financial services platform known for commission-free stock and crypto trading, launched its own blockchain network as part of a broader push into decentralized finance infrastructure. The move builds on Robinhood's steady crypto expansion, which has included rolling out crypto wallets to customers, broadening the range of tradable digital assets, and acquiring the cryptocurrency exchange Bitstamp to deepen its institutional capabilities.

The hack also follows a similar incident approximately one week earlier, when Airbnb CEO Brian Chesky said his X account was hacked after it published a series of AI-generated posts promoting the tokenization of real-world assets. That now-deleted thread argued that tokenization could make ownership of assets such as real estate, bonds, and investment funds more liquid and accessible through blockchain technology.

Account takeovers on X, particularly those targeting high-profile executives and brands, have become a recurring vector for cryptocurrency scams. The pattern echoes the major 2020 Twitter compromise in which accounts of prominent figures and companies were hijacked to promote a Bitcoin giveaway scam, underscoring long-running platform security challenges. Attackers frequently exploit verified accounts to lend credibility to fraudulent token promotions, often directing followers to send funds to specific wallet addresses.

Neither Robinhood nor X has disclosed details about how the compromise of Tenev's account occurred.