Revolut has begun rolling out EURR, a euro-backed stablecoin, to a small number of customers in Denmark, Poland, and Portugal, marking the first step in bringing the token into its retail app for European users.

The move is intended to make EURR available in a mainstream financial application, rather than only in crypto-native environments. Revolut said the rollout will begin with a limited group of selected customers before broader availability is added to its retail application.

The token is designed to be backed by euro currency and is redeemable at face value. Revolut said the product is intended to make it easier for euro holders on its platform to connect traditional accounts with on-chain crypto activity through an app they already use.

Revolut has more than 80 million retail customers worldwide, and more than 16 million of those customers already use its crypto services. The company’s existing user base gives EURR a potential audience as access expands, while the limited initial rollout shows the product is still in an early release phase.

The launch also comes amid a relatively small euro stablecoin market. According to DeFiLlama data cited in the original report, the overall stablecoin sector is valued at more than $300 billion, while euro-pegged stablecoins are valued at less than $800 million.

Although the token carries the Revolut name, it is not issued by the bank itself. The legal issuer is Bridge Building S.A., a Luxembourg-based company owned by Bridge.

Bridge Building is licensed as an e-money institution and regulated by Luxembourg’s financial regulator. EURR is also designed to meet the European Union’s Markets in Crypto-Assets, or MiCA, standards, which places the product within a broader regulatory framework that is increasingly shaping how stablecoins are issued and distributed in Europe.

Bridge is responsible for the reserves backing the token. EURR can be redeemed at face value, and its backing is held in segregated accounts at regulated banks or in eligible, highly liquid euro-denominated instruments.

At the time of publication, Bridge’s live reserve page showed EURR totaling €374, with reserves of 374 EURR, all held as cash deposits.

The token is deployed on Ethereum and Polygon, giving it an on-chain presence on two major networks.

The project has reportedly been in development for nearly two years. Revolut was reported in 2024 to be working on its own stablecoin, and the current rollout is the first concrete step in bringing that plan to customers.