NewsStocks63% of Religious Books on Amazon Are Likely AI-Written, Study Finds

63% of Religious Books on Amazon Are Likely AI-Written, Study Finds

Author: Decrypt·

Key Takeaways

  • •Originality.ai flagged 1,272 of 2,034 recently published religious and belief books on Amazon, or 63%, as likely written by AI.
  • •Witchcraft titles had the highest suspected AI rate at 78%, and 53% of fact-checkable claims in those books were judged potentially false.
  • •The study indicates likelihood rather than certainty, and AI detection tools have previously produced false positives, including conflicting results when analyzing the U.S. Declaration of Independence.
  • •Since September 2023, Amazon has required Kindle Direct Publishing authors to disclose AI-generated content and capped uploads at three new titles per day, with no indication that disclosures are labeled for buyers.
  • •Disclosure rules are tightening elsewhere, including EU AI Act transparency requirements and a U.S. FTC rule effective October 2024 banning AI-generated fake reviews, though neither specifically addresses book publishing.
63% of Religious Books on Amazon Are Likely AI-Written, Study Finds

Nearly two-thirds of religious books sampled on Amazon were likely written by artificial intelligence, according to a new study from AI detection firm Originality.ai covering more than 2,000 recently published titles.

In a report released Wednesday, the firm flagged 1,272 of 2,034 books, or 63%, as likely AI-written across 14 religious and belief categories. The study also found that 53% of fact-checkable claims in witchcraft books were potentially false.

Witchcraft had the highest rate, with 78% of books sampled from Amazon's Wicca, Witchcraft & Paganism category classified as likely AI-written. The titles covered subjects including healing crystals, herbal remedies, and cleansing "negative energies." According to report author Michael Fraiman, many of the witchcraft books focused on those subjects.

"One can picture the ideal customer as someone looking for solutions to heal themselves, improve their mental health, or 'detox' from commonplace chemicals and drugs," Fraiman told Decrypt. "These Wiccan books can address these concerns without being held to any scientific standard."

The concern echoes earlier warnings about AI-generated nonfiction on Amazon: in 2023, the New York Mycological Society cautioned that AI-written mushroom-foraging guides sold on the platform risked leading readers to misidentify deadly mushrooms.

Hinduism ranked second at 76%, followed by Taoism at 74%, with Sikhism, Buddhism, Islam, Catholicism, Protestantism, Orthodox Christianity, and Judaism falling in between. Mormonism came in at 42%, atheism at 40%, and Satanism at 22%. Researchers cautioned that sample sizes varied significantly between categories.

Fraiman said researchers analyzed book descriptions, author bios, and samples, classifying text that scored 50 or higher as "Likely AI." He cautioned, however, that the results indicate likelihood, not proof.

"We don't make claims to certainty about whether books are definitively AI-written," he said. "Our model determines the likelihood that something was AI-written to a degree of certainty."

Fraiman noted that researchers also spot-checked books flagged as likely AI-generated.

"By this point, our research team can tell the difference between likely AI-written content and human-written content," he added.

While Fraiman expressed confidence in the findings, AI detectors have produced false positives and conflicting results. In October 2024, a test of four AI detectors produced conflicting results when analyzing the U.S. Declaration of Independence. ZeroGPT found the text to be 97.93% AI-generated, while QuillBot found it entirely human-written and GPTZero gave it an 89% probability of being human-written.

More recently, in March, Colombia's Supreme Court rejected a legal filing after detectors flagged it as AI-generated. When an attorney submitted the court's ruling to the same detector, it was rated 93% AI-generated.

Amazon did not immediately respond to a request for comment by Decrypt.

"Amazon is aware of how common AI-written content is on their platform, and uses the honour system for authors to self-identify their work as AI-written," Fraiman said, adding that the company did not share its findings with Amazon. "We have no data on how many authors actually disclose that."

Since September 2023, Amazon has required authors on its Kindle Direct Publishing platform to tell the company when a book's content is AI-generated, and it also capped uploads at three new titles per day, though it has not indicated that such disclosures are labeled for buyers. Disclosure rules have begun tightening elsewhere—the EU's AI Act adds transparency requirements for marking AI-generated content, and a U.S. Federal Trade Commission rule that took effect in October 2024 bans AI-generated fake consumer reviews—though neither specifically addresses book publishing.

The use of physical books to train AI has also drawn scrutiny as developers buy millions of titles, strip them apart, scan their pages into training datasets, and discard the originals. In August, an investigation tracked a shipment of rare books to an Amazon facility in Las Vegas, where workers cut off their bindings and scanned the pages for AI training data. Amazon confirmed that it purchases books through commercial channels for the operation.