Leading Philippine supermarket chain Puregold Price Club, Inc. is launching a grand anniversary celebration this September, marking 28 years of sustained retail growth and market leadership with a lineup of rewards designed to make every loyal customer feel valued.

The rollout comes as the retailer records a 3.7% year-on-year sales increase in the first half of the year, supported by higher shopper spending.

Under its "Always Panalo" customer experience push, Puregold will hold anniversary promos and events from Sept. 25 to Dec. 5 — a roughly 10-week window that runs into the year-end holiday season, giving shoppers repeated chances to join. The program includes a grand raffle, giveaways, immersive in-store brand experiences, and a barangay (village-level community) roadshow that promises to bring the celebration to communities across the country.

Perks and Prizes

Now in its second year, the "Puregold's Nasa Resibo Ang Panalo" nationwide raffle aims to turn every visit to the supermarket into a chance to win life-changing prizes, from free groceries and home appliances to as much as P280,000 (Philippine pesos) in cash for each winner.

To participate, Puregold Perks and Aling Puring members only need to make a minimum purchase of P2,000, which must include at least P300 worth of participating items. Up to 50 winners will be drawn every two weeks across 328 participating stores. The membership requirement anchors the raffle to Puregold's existing loyalty programs, keeping the anniversary perks within its registered shopper base.

Participating brands will dress up store aisles and tag items on the shelves, giving shoppers a visual cue on which products will qualify them for the raffle.

Rice Prizes in 212 Stores

Customers shopping across 212 stores can likewise join the "Panalong Pabigas Raffle Promo." To enter, shoppers need a minimum single-receipt purchase of P1,000, which must include at least P200 worth of participating items. The promo features weekly draws awarding 25-kilo sacks of rice to five winners per store, culminating in a grand draw where 30 winners will each take home P28,000 — a prize figure that echoes the 28-year milestone, as does the P280,000 top reward of the nationwide raffle.

Community Roadshow and Finale

Puregold is also bringing the celebration to neighborhoods near its stores through "Barangay Panalo, Sari-Saring Papremyo," a community program that shares rewards with residents in areas surrounding its branches. In Puregold's barangayan, local residents can take part in on-ground games, enjoy live entertainment, sample products from Puregold's partner brands, and win various prizes.

This year's anniversary celebration culminates with the Luneta edition of Puregold's famed Hakot Relay Run, a fun run that comes with a grocery grab challenge, with participants promised massive loot bags and viral moments. The Hakot Relay Run will be held on Dec. 5, 2026, at Burnham Green in Rizal Park, Manila — the same day the anniversary promos close.

"As we celebrate our 28th anniversary, we remain focused on strengthening our connection with Filipino families. From community celebrations and raffle draws to a fun run, these initiatives reflect our gratitude to the customers who continue to make Puregold their trusted supermarket," said Puregold President Vincent Co.

Updates on the anniversary campaigns will be posted on Puregold's official Facebook page and are available at the nearest Puregold branch.

The article first appeared in Spotlight, BusinessWorld's sponsored section that allows advertisers to publish their stories on the BusinessWorld website, on Sept. 18, 2026.

Source: BusinessWorld