PlayTime Entertainment is broadening its partnerships across the Philippine entertainment industry as the gaming company seeks to boost its brand presence and reach more consumers through film and sports platforms.

"They also create opportunities for PlayTime Entertainment to explore measures that will bring deep connections among entertainment content, digital platforms and consumer participation," PlayTime Entertainment President Roy Alcid said in a statement on Sunday.

Mr. Alcid added that the partnerships reflect the company's focus on industry collaboration, brand visibility, and audience engagement.

PlayTime recently renewed its partnership with the Philippine Movie Press Club (PMPC) for the 42nd PMPC Star Awards for Movies, extending its support for local film talent and productions. The PMPC Star Awards for Movies is an annual awards program that recognizes achievements in Philippine cinema.

The company said the renewed agreement strengthens its relationships across the entertainment industry and creates opportunities for joint marketing campaigns tied to film and entertainment events.

PlayTime also signed a deal with the Metro Manila Film Festival (MMFF) to serve as the festival's official entertainment partner for its 52nd edition. The MMFF is an annual Philippine film festival held during the year-end holiday season.

The company said it would participate in MMFF activities and support Filipino actors, filmmakers, and other industry stakeholders.

In September, PlayTime partnered with the National Collegiate Athletic Association of the Philippines (NCAA), the country's oldest collegiate athletic association, founded in 1924, as official entertainment partner and season presenter for Season 102.

Taken together, the agreements anchor the PlayTime brand to institutions with recurring annual cycles — an awards program for Philippine cinema, a festival timed to the year-end holidays, and a collegiate league that has been operating since 1924 — giving the company repeated seasonal exposure rather than a single campaign window.

The agreements broaden PlayTime's across film and sports, two of the country's biggest audience segments.

For readers, the deals lay out a calendar of touchpoints to watch: the 42nd Star Awards for Movies, the MMFF's 52nd edition during the holiday season, and NCAA Season 102, where the company's role as official entertainment partner and season presenter will put its brand alongside collegiate sports coverage.

— Juliana Chloe A. Gonzales, BusinessWorld (https://bworldonline.com/corporate/2026/10/25/789088/playtime-deepens-ties-with-film-sports-groups-to-reach-customers/)