ORGANA International is meeting with retail buyers in Palm Beach Gardens, Florida, this week as it seeks to expand its presence across U.S. retail channels. The company is participating in the ECRM Vitamin, Weight Management \u0026 Sports Nutrition Session, held Sept. 14-17 at PGA National Resort \u0026 Spa.

The event brings brands and category buyers from multiple retail channels together for a series of scheduled meetings. For ORGANA, the sessions offer an opportunity to discuss more than the company’s product range. Representatives are speaking directly with retailers about their categories, customer bases, merchandising requirements, and where ORGANA products may fit within existing assortments.

“This week is really about listening to retailers and having productive conversations,” said Mills. “We have an established company, a broad portfolio, and some exciting new ideas for retail. ECRM gives us the opportunity to sit across the table from buyers, understand what they’re looking for, and talk about where ORGANA could make sense for them.”

Founded in 1997, ORGANA has developed a portfolio that includes Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, magnesium creams, and other natural wellness products. During the ECRM meetings, Mills is also presenting the company’s new Mineral Shots. The products are packaged in a colorful point-of-purchase display intended to provide retailers with a visible, ready-to-merchandise format for counters, shelves, and other high-traffic locations.

The display reflects a retail strategy focused not only on the products themselves but also on how they can be presented in stores. “Retailers have to think about much more than what’s inside a product,” Mills said. “They have limited space, different store formats, and different customers. We want to make it easier for them to see how an ORGANA product could actually work in their stores.”

ORGANA’s products are currently available nationwide through Amazon and OneLavi. The company’s next objective is to develop relationships that can extend its reach into additional retail channels and introduce its products to new consumers. The company said the ECRM meetings represent a step in its broader U.S. retail expansion effort.

“We’ve spent years building ORGANA and developing products that our customers come back to,” Mills said. “Now we’re focused on finding the right retail partners who can help us introduce the brand to a much larger audience.”

Consumers can explore and purchase ORGANA products through the company’s Amazon storefront at and on OneLavi at More information about the company’s wellness philosophy is available at

Headquartered in Springville, Utah, ORGANA International describes itself as a wellness company committed to delivering natural, bioavailable products that help people live healthier lives. Its product line includes trace minerals, liquid oxygen, magnesium creams, and detoxification teas, and is designed to restore vital elements that the company says are often missing from modern lifestyles. ORGANA is a customer-first company with a 5-star BBB rating and nearly three decades of dedication to natural wellness.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Source: Citybuzz — https://www.citybuzz.co/2026/09/14/organa-international-pursues-us-retail-expansion-at-ecrm-session/