OpenAI Set to Unveil Always-On Agent and $500 ChatGPT Plan at DevDay
Key Takeaways
- •OpenAI is preparing to announce an always-on AI agent and a $500-per-month ChatGPT plan at its DevDay developer conference in San Francisco.
- •Neither offering has been officially confirmed, as OpenAI's published pricing lacks a $500 tier and no formal announcement regarding the agent, codenamed 'o,' has been made.
- •A $500 plan would cost two and a half times as much as ChatGPT Pro and twenty-five times as much as ChatGPT Plus.
- •An always-on agent describes AI systems built to run continuously in the background, enabling applications to keep working between user interactions rather than waiting for each new instruction.
- •Prediction-market pricing points to a possible decrease in the likelihood that Google will have the best AI model by the end of 2026 as a result of the move.

OpenAI is preparing to announce an always-on agent and a new $500 ChatGPT plan at its DevDay event in San Francisco. The unveiling, set to take place shortly, may influence the competitive landscape among AI companies.
Neither product has been officially confirmed. OpenAI's official pricing does not currently list a $500 tier, and the always-on agent, codenamed "o," has yet to appear in any formal company announcement.
Prediction-Market Implications
The move affect odds on prediction markets tracking which company will have the leading AI model by the end of 2026, with Google's standing seen as particularly exposed. Market pricing suggests a potential decrease in the likelihood of Google having the best AI model by that deadline.
Background
DevDay is OpenAI's annual developer conference, historically used to unveil major products and subscription tiers. At the October 2024 event, the company launched ChatGPT Pro, a $200-per-month subscription, alongside new developer tools; its publicly listed consumer tiers have otherwise included ChatGPT Plus at $20 per month. A $500 plan would sit above the existing lineup as a new premium offering—two and a half times the price of ChatGPT Pro and twenty-five times ChatGPT Plus.
The term "always-on agent" generally refers to AI systems designed to operate continuously in the background rather than responding only to individual prompts. For the developers attending DevDay, the distinction is practical: applications built on such an agent could keep working between user interactions rather than waiting for each new instruction.
What to Watch
Markets will closely follow the DevDay announcements for details on OpenAI's new offerings. Observers are likely to assess how these developments may shift the competitive dynamics among leading AI firms. The market's reaction after the announcement could provide further indication of how the new products are perceived in terms of influencing industry rankings, particularly in relation to Google's AI model position.
Source: CryptoBriefing