OPay Installed on 69% of Nigerian Smartphones, More Than Any Other Banking or Fintech App
Key Takeaways
- •OPay appears on 69% of smartphones in Nigeria, the highest presence among banking and fintech apps, according to the Nigeria Smartphone Study 2025 by Orange Group and KPMG.
- •PalmPay ranks second at 29% and Moniepoint third at 14%, making these three fintech platforms the most common financial apps on Nigerian smartphones.
- •Access Bank, at 16%, is the highest-placed traditional bank, followed by UBA and GTBank at 11% each, FirstBank at 10%, Zenith Bank at 9%, Kuda at 8%, and PayPal at 7%.
- •The study surveyed 13,251 people across 12 Nigerian cities and found smartphone penetration climbed to 75% in 2025, up 11 percentage points from 64% in 2023.
- •The 69% figure measures only the app's presence on respondents' devices and should not be read as the share of Nigerians using OPay or its share of the country's banking customers.
OPay is installed on 69% of smartphones in Nigeria, making it the most widely present banking and fintech app in the country, according to the Nigeria Smartphone Study 2025 released by Orange Group and KPMG.
The figure places OPay far ahead of every other financial app captured in the study — more than double the 29% of second-placed PalmPay — followed by Access Bank at 16% and Moniepoint at 14%. UBA and GTBank each record 11%, FirstBank stands at 10%, Zenith Bank at 9%, and Kuda at 8%, while PayPal trails the list at 7%.
The report identifies OPay, PalmPay, and Moniepoint as the three most common banking and fintech apps on Nigerian smartphones, with Access Bank, at 16%, the highest-placed traditional bank in fourth. The ranking underscores how deeply fintech platforms have established themselves alongside traditional banks in the daily financial lives of Nigerians.
The study draws on responses from 13,251 people across 12 cities, including Lagos, Ibadan, Abuja, Kano, Port Harcourt, Benin City, and Kaduna. It also found that smartphone penetration in Nigeria rose to 75% in 2025, an 11-percentage-point rise from 64% in 2023.
According to the study, OPay's 69% presence represents a commanding lead over both fintech rivals and conventional banks. It ties the wider rise of fintech apps to the way Nigerians now use their phones for transfers, bill payments, airtime top-ups, and a growing list of everyday financial tasks.
That shift has pushed traditional banks into the same mobile space as fintech firms, where app speed, ease of use, and digital services increasingly shape how customers judge them.
The study cautions that the 69% figure should not be read as 69% of Nigerians using OPay, or as OPay holding 69% of the country's banking customers. It refers only to the app's presence on smartphones among the study's respondents.
The finding lands as smartphone ownership keeps climbing, with 75% of respondents owning a smartphone in 2025 edition of the study, compared with 64% in 2023. As more Nigerians turn to their phones as the main gateway to financial services, the contest between fintechs and traditional banks is increasingly being fought on the handset itself.
Source: TechNext24
