SAN FRANCISCO — Senior executives from South Korea's largest technology conglomerates met with Nvidia CEO Jensen Huang at the company's headquarters on Friday to discuss cooperation in artificial intelligence (AI) and related fields.

Samsung Electronics Executive Chairman Lee Jae-yong, Hyundai Motor Group Executive Chair Euisun Chung, and Lee Hae-jin, founder of South Korea's leading portal operator Naver, visited Nvidia's headquarters for talks with Huang, according to the companies. Specific details of each meeting were not immediately disclosed, but the discussions are presumed to have covered cooperation and investment plans between Nvidia and the South Korean firms.

A day earlier, on Thursday, Huang also held a meeting with SK Group Chairman Chey Tae-won focused on expanding their business cooperation.

The South Korean business leaders are accompanying President Lee Jae Myung on a diplomatic trip aimed at promoting the country's AI vision and fostering business ties with global technology companies, while en route to South America. The trip reflects South Korea's broader push to position itself as a central player in the global AI supply chain, leveraging its dominance in advanced memory chips and semiconductor manufacturing.

They also participated in a South Korean government-backed summit with leaders of major global technology firms, including OpenAI CEO Sam Altman, Anthropic CEO Dario Amodei, and Broadcom CEO Hock Tan.

On July 24, President Lee hosted a dinner in San Francisco with global AI leaders. Attendees included Rani Borkar, President for Azure Hardware Systems at Microsoft; Jensen Huang; Hock Tan; Lee Jae-yong; and Chung Euisun, according to a photo released by Yonhap.

These meetings followed Huang's visit to South Korea in June, during which he met with top executives from AI-related companies including Samsung Electronics, SK hynix Inc., Hyundai Motor Group, LG Group, and Naver.

Samsung Electronics and SK hynix, the world's two largest memory chipmakers, are key suppliers to Nvidia and other AI companies. Both firms are central to the global market for high-bandwidth memory (HBM), a critical component in Nvidia's AI accelerators, and their production capacity and technological roadmaps are closely watched as demand for AI infrastructure surges worldwide. Hyundai Motor Group has expanded its presence in physical AI through its robotics subsidiary, Boston Dynamics.

During a meeting with President Lee, Huang unveiled a series of large-scale cooperation projects with South Korean technology firms, including a $500 billion business partnership with SK Group. He also announced plans to jointly develop a self-driving Genesis sedan with Hyundai Motor Group and to make a large-scale investment in Naver to support the company's expansion both domestically and internationally.

With SK hynix and Samsung Electronics in particular, Huang noted that Nvidia plans to sign partnerships focused on chip design and memory design. The announcements underscore Nvidia's strategy of deepening ties with its key Asian suppliers at a time of intensifying global competition to secure advanced semiconductor supply chains.