NIP Group, the digital entertainment company that owns esports organization Ninjas in Pyjamas, has acquired a third batch of Bitcoin miners in exchange for more than 247 million Class A ordinary shares.

The acquisition brings the company’s mining capacity to roughly 13.85 EH/s — exahashes per second, the standard measure of Bitcoin mining computing power, with one exahash equal to one quintillion hash calculations per second. NIP Group estimates that capacity could produce about 195 Bitcoin per month, equivalent to approximately $2.8 million at current prices. The company previously targeted monthly production of 160 Bitcoin, meaning the latest acquisition raises that target by 35 Bitcoin.

Hicham Chahine, NIP Group’s founder and CEO, told Decrypt that the company is expanding its Bitcoin mining operation while the market is “cooling,” rather than waiting for a period when competition is higher.

“Now that this tranche is closed, we're at roughly 13.85 EH/s. That puts us among the largest publicly listed miners in the world, roughly 195 Bitcoin a month,” Chahine said. “That's real revenue, and it supports everything else we're building. This year we reviewed every single piece of NIP Group, not just mining. We made decisions with one goal: better margins and a clear path to profitability. Mining had to earn its place in that review, and it did.”

Chahine said NIP Group is “optimistic about where this is heading” and that the newly acquired miners will require “minimal ramp time.” The company expanded its Bitcoin operation last year as it pursued the earlier 160-Bitcoin monthly production goal.

NIP Group is known for its esports and gaming businesses. Ninjas in Pyjamas fields professional teams in Counter-Strike 2, Valorant, League of Legends, and Rocket League. The mining operation now gives the company a second business line built on computing infrastructure alongside its esports and gaming brands.

The company’s stock, traded under the ticker NIPG, fell 40.7% from $6.74 to $4 after the Bitcoin announcement the previous week, according to Yahoo Finance data. The decline marked an all-time low for the stock. Bitcoin fell 2% to $79,820 over the same period, according to Decrypt data.

Potential AI and high-performance computing use

Chahine said the facilities acquired for Bitcoin mining could eventually support artificial intelligence and high-performance computing infrastructure if demand and economics justify a shift.

“We look at what AI and [high-performance computing] customers will actually pay, how long they'll commit and whether that demand is sustained or temporary,” Chahine told Decrypt. “When those workloads clearly beat mining on returns, consistently and not just for a week or two, that's when we may move capacity. If the numbers say shift, we shift.”

A transition would require significant work because Bitcoin mining equipment cannot simply be converted into AI data centers. That constraint applies industry-wide, since purpose-built mining rigs mean any such pivot typically centers on reusing sites, power capacity, and operational know-how rather than the hardware itself. Chahine said, however, that the infrastructure surrounding the mining facilities provides a foundation for AI and high-performance computing operations.

“When we talk about AI, we mean using that footprint and that know-how for compute-heavy work when the economics make sense,” he said. “We're a gaming and entertainment company at heart, and our fans already live on compute, bringing infrastructure and entertainment under one roof makes sense.”

For now, any move of capacity toward AI workloads remains conditional, with the company framing the decision as dependent on sustained customer demand and returns that consistently beat mining.