New Leaf Debt Solutions has been named the 2026 Consumer Choice Award winner in the Credit & Debt Counselling Service category, recognized for its efforts to help Canadians regain financial stability through guidance, education, and support.

New Leaf Debt Solutions is a registered non-profit organization dedicated to assisting individuals and families in overcoming financial challenges and building stronger financial futures. The organization offers free credit counselling, financial education, and affordable debt management programs designed to help Canadians take control of their finances. The need for such services has grown as Canadian household debt-to-income ratios have remained elevated in recent years, placing pressure on families managing mortgages, credit cards, and other unsecured obligations.

"At New Leaf Debt Solutions, our mission is to help Canadians turn over a new leaf by renewing their finances through education, support, and personalized guidance," said the New Leaf Debt Solutions team. "This recognition reflects the positive impact our services have had on individuals and families working toward financial well-being."

Operating as a non-profit, the organization emphasizes unbiased, client-centred support. This model stands apart from for-profit debt settlement firms, which have drawn regulatory scrutiny in parts of Canada for charging upfront fees and making promises that are not always backed by measurable outcomes. Non-profit credit counselling agencies, by contrast, typically operate as members of national bodies such as Credit Counselling Canada, which sets standards for practice and accreditation. Its team works closely with individuals to assess their financial situations, develop realistic plans, and equip them with tools for long-term financial health.

A distinguishing feature of the organization is its focus on education. Beyond counselling services, New Leaf Debt Solutions provides financial literacy resources covering budgeting, credit management, and responsible financial decision-making.

The organization's low-cost debt management programs offer an accessible option for individuals seeking relief from unsecured debt while working toward improved financial stability. Debt management programs generally involve a counsellor negotiating with creditors to consolidate unsecured debts into a single monthly payment, often with reduced or waived interest. By combining practical solutions with ongoing support, New Leaf Debt Solutions helps clients make meaningful progress toward their financial goals.

Serving communities across Canada, New Leaf Debt Solutions positions itself as a trusted resource for professional guidance and financial empowerment, with education, accessibility, and long-term success at the core of its mission.

The Consumer Choice Award, which has recognized business excellence across Canada since 1987, is determined through independent market research that evaluates reputation, customer satisfaction, and overall excellence. New Leaf Debt Solutions' selection as the 2026 winner underscores its dedication to helping Canadians build stronger financial futures.