NewsMacroChanel, Tommy Hilfiger, Nike, and Converse Unveil Latest Fragrance and Footwear Releases

Chanel, Tommy Hilfiger, Nike, and Converse Unveil Latest Fragrance and Footwear Releases

Author: Bworldonline·

Key Takeaways

  • •Chanel's Coco Mademoiselle Crush Absolu features fruity, woody, and amber notes composed by Olivier Polge, who has been the brand's in-house perfumer since 2014.
  • •Tommy Hilfiger's New York-inspired fragrances come in three sizes priced from P1,950 to P4,650 and are exclusively distributed by Rustan Marketing Corp. in the Philippines.
  • •Nike developed its Hybrid racing footwear system with elite and everyday athletes, releasing the training-focused Hybrid RN globally on Oct. 8 and the competition-built Hybrid Fly in April 2027.
  • •Converse named Karina of aespa as its newest global ambassador and launched the premium Chuck 70 X silhouette in stores beginning Aug. 28.
  • •The Nike Hybrid line represents mainstream sportswear brands building category-specific products for the growing competitive sport of hybrid racing.
Chanel, Tommy Hilfiger, Nike, and Converse Unveil Latest Fragrance and Footwear Releases

Chanel Expands Coco Mademoiselle Line with Crush Absolu

Chanel has introduced Coco Mademoiselle Crush Absolu, the newest addition to the Coco Mademoiselle fragrance line, one of the brand's most recognizable and commercially significant scent franchises since its launch in 2001. The composition, created by perfumer Olivier Polge — who has served as Chanel's in-house perfumer since 2014, succeeding his father Jacques Polge — features fruity notes that transition into a warm, woody, and amber finish. The scent profile incorporates vetiver, vanilla, grapefruit, lychee, rose, jasmine, and patchouli.

Tommy Hilfiger Launches Dual Fragrances Inspired by New York City

Tommy Hilfiger has unveiled Tommy New York and Tommy Girl New York, two fragrances designed to capture the spirit of New York City. The launch builds on the brand's long-standing connection to NYC-themed scents, dating back to the original Tommy (1995) and Tommy Girl (1996), which became signature fragrances for the label.

Tommy New York opens with aromatic lavender, followed by coriander, cardamom, and pink peppercorn, and settles on cedarwood base notes. Tommy Girl New York leads with sparkling bergamot, transitions into a floral rose heart, and dries down to patchouli.

The bottles draw inspiration from urban life: Tommy New York features a skyline-inspired blue, while Tommy Girl New York comes in sundown pink. Both designs incorporate variations of the brand's flag logo.

Perfumer Christophe Raynaud collaborated on both fragrances. They are available in three sizes: 30 ml (P1,950), 50 ml (P3,150), and 100 ml (P4,650). In the Philippines, Tommy Hilfiger Fragrances are exclusively distributed by Rustan Marketing Corp.

Nike Debuts Hybrid Training Footwear System

Nike is launching Nike Hybrid, a performance footwear system under its Nike Training division engineered for the demands of hybrid racing — a competitive fitness format that combines running intervals with functional workout stations such as sled pushes, rowing, and wall balls. The discipline has grown into a global competitive sport with organized race series, and Nike's dedicated footwear system signals mainstream sportswear brands are beginning to build category-specific product for this emerging format. The system comprises two distinct models: the Nike Hybrid Fly, designed for race day, and the Nike Hybrid RN, built for everyday training.

Nike developed the system in collaboration with elite hybrid athletes including Dylan Scott, as well as everyday athletes, to refine and pressure-test the products.

The Nike Hybrid RN combines ReactX foam with a forefoot Air Zoom unit for a responsive ride suited to hybrid training and lifting. A wide outsole and X-shaped upper overlays secure the foot during transitions, while a dual-rubber outsole provides traction across surfaces. Engineered mesh construction offers comfort and support.

The Nike Hybrid Fly is purpose-built for competition. It pairs ZoomX foam with a full-length carbon Flyplate and dual forefoot Air Zoom units to help athletes maintain running speed. A wider, more stable base reduces the micro-adjustments typically needed when transitioning to station work. Additional competition-focused features include race lockdown laces, four-zone traction with sticky rubber, sidewall wraps, and a lightweight engineered mesh upper reinforced with zoned haptic lines for durability.

The Nike Hybrid RN is scheduled for a global release on Oct. 8 via nike.com and select retail locations. The Nike Hybrid Fly will follow with a global launch in April 2027.

Converse Introduces New Silhouettes and Brand Ambassadors

Converse has announced new footwear designs alongside fresh ambassador appointments. K-pop star Karina of aespa — one of the leading fourth-generation K-pop groups with a growing global following — joins as the brand's newest global ambassador, while rapper, singer, and songwriter Matt Champion, a member of the now-on-indefinite-hiatus collective BROCKHAMPTON, fronts the campaign for the Chuck Taylor Throwback. The appointments reflect Converse's continued strategy of pairing its heritage silhouettes with culturally relevant artists across music genres.

Karina's Converse debut features two new Chuck franchise interpretations. The Chuck 70 X reimagines a signature Converse silhouette with premium materials, dual-star detailing, an updated leather patch, subtly aged finishes, and functional refinements. The Chuck 70 X will be available in Converse stores beginning Aug. 28.

The Run Star Crush takes Converse design in a new direction, featuring an exaggerated platform sole, sculptural proportions, and lightweight construction that transforms the classic Chuck into a statement fashion piece.

The Chuck Taylor Throwback, fronted by Matt Champion, draws on 1990s street style and vintage Chuck Taylor aesthetics. Design details include saturated colors, oversized eyelets, fat laces, an intentionally off-center Chuck patch, irregular foxing tape, and a slightly stretched toe bumper — all nods to the handcrafted character of Converse's historical designs.

Converse stores in the Philippines are located at Powerplant Mall, Araneta Gateway Mall, and select Ayala Malls, SM Malls, and Robinsons Department Stores. Additional information is available at www.converse.ph.