Nature’s Sunshine Products, Inc. (NASDAQ: NATR) has appointed Janine Weber as Executive Vice President and President of North America. The appointment is effective August 10, 2026, and is intended to support the company’s long-term expansion plans. During market hours, NATR traded at $21.01, up 4.27%.

Nature’s Sunshine Products, Inc., NATR

Janine Weber to Lead North America Operations

The company said Weber will oversee operations across the United States and Canada. In the role, she will guide commercial strategy, improve consultant engagement across the region, and work to strengthen customer experience while supporting future business growth.

Weber brings more than 25 years of leadership experience to Nature’s Sunshine. Her background includes direct selling, customer experience, sales enablement, and business development. She has also led organizational growth across several consumer-focused businesses. Her hiring comes as direct selling companies across the health and wellness sector continue adapting to shifting consumer purchasing habits, with more customers buying supplements through e-commerce channels alongside traditional consultant networks.

Before joining Nature’s Sunshine, Weber served as Regional President for North America at LifeWave. Earlier in her career, she spent more than ten years in senior leadership positions at Rodan + Fields. During that period, the skincare company surpassed $1 billion in annual sales and was recognized by Euromonitor as North America’s leading skincare brand.

Appointment Supports Long-Term Growth Strategy

Nature’s Sunshine said Weber will lead efforts to expand the company’s North American business. Her responsibilities include improving consultant relationships, strengthening commercial execution, and enhancing customer engagement in key markets. North America has historically been a core revenue region for the company, and strengthening consultant engagement there has been a recurring priority across recent leadership transitions.

Chief Executive Officer Ken Romanzi welcomed Weber to the executive leadership team. He said her leadership experience and strategic approach align with the company’s long-term business objectives. Romanzi also said her experience building high-performing teams supports Nature’s Sunshine’s growth plans.

Weber said she looks forward to working with employees, consultants, and customers across North America. She said Nature’s Sunshine has built a strong foundation in health and wellness and added that the company’s community and mission create opportunities for continued business development.

Nature’s Sunshine’s Business and Leadership Structure

Nature’s Sunshine, founded in 1972, manufactures and markets herbal, nutritional, and personal care products. The company distributes its products in more than 40 countries worldwide and produces most of them through its own manufacturing facilities to maintain quality and safety standards. The company was one of the early entrants in the modern dietary supplement industry and has built its business primarily through a direct selling model using independent consultants.

The appointment follows other leadership changes at the company as Nature’s Sunshine continues strengthening its management team while pursuing operational growth. The company remains focused on expanding its commercial presence across major markets.

Weber’s background in direct selling and customer-focused operations aligns with Nature’s Sunshine’s business model. The company relies on consultants and customer relationships to distribute products across multiple markets, and leadership experience in that area has been an important part of its operating strategy.

Nature’s Sunshine has operated in the health and wellness industry for decades and has built its business around nutritional supplements and personal care products. It continues to expand its international footprint while maintaining manufacturing control over most product lines.

The company said Weber will play a central role in executing its North American priorities after she assumes the position on August 10, 2026.