Michael Burry, the investor best known for his role in the "Big Short," says Lululemon is now his largest stock position and that he plans to "AGGRESSIVELY BUY" the shares if they remain below $100.

Coin Bureau reported the development in a post on X, noting that Burry continues to hold Lululemon shares and intends to increase his position while the stock trades under the $100 threshold.

Lululemon Shares Fall Below $100

The comments come after Lululemon shares plunged below $100, marking the first time the stock has traded under that level since 2018. The decline has made Burry's stated conviction in the athletic apparel company particularly notable. Lululemon, once one of the strongest performers in the athletic apparel sector, has faced a multi-year slide in its share price amid slowing growth in its core North American market, intensifying competition in premium activewear, and pressure on consumer spending, a sharp reversal from the pandemic-era boom that had pushed the stock well above $400 in late 2021.

According to Coin Bureau, the investor is maintaining his existing Lululemon position while preparing to add more shares if the price stays below $100. Burry's stated buying level represents a specific threshold in his investment strategy. Rather than signaling an intention to sell or reduce his exposure following the sharp decline, the source says he plans to increase his holdings below that price.

Burry Maintains Bullish Position

Burry became widely known after betting against the U.S. housing market ahead of the 2008 financial crisis, a trade later portrayed in the film "The Big Short." Through his firm Scion Asset Management, his later moves, including bearish options positions against major technology stocks and Nvidia in 2024, drew widespread attention before those positions were closed out, and his disclosures have since become closely watched events for retail and professional investors alike. His investment decisions have continued to attract attention because of his willingness to take concentrated positions and make contrarian calls.

In the latest update, however, the focus is on his existing exposure to Lululemon. Coin Bureau says the stock has become Burry's largest position, while his stated intention to buy aggressively below $100 sets out the price level at which he would seek to increase that exposure. A large single-stock position from a high-profile investor does not by itself indicate how the company's fundamentals will develop, and Burry's past public positions have not always translated into sustained holdings.

The information does not establish how many additional shares Burry intends to purchase or how long he would maintain the position. It does, however, identify $100 as the key level in his reported strategy.

With Lululemon now trading below $100 for the first time since 2018, the stock's ability to remain above or below that threshold will determine whether Burry follows through on his stated plan to add to his position. Whether the company's upcoming earnings reports and North American sales trajectory stabilize will also shape the backdrop against which his stated plan plays out.

Writer: Marcus Renfield, Crypto Market Analyst & Onchain Writer.