Mutsamudu, Comoros, July 23, 2026, Chainwire — MEXC, a pioneer in zero-fee digital asset trading, has concluded its 40-day "Kickoff Fest" trading event, which ran from June 11 to July 21, 2026 (UTC). The event drew 289,088 participants from 101 countries and regions, with the top individual reward reaching 27,352 USDT.

Themed "One World. One Game. Infinite Opportunities," the event engaged users worldwide through daily trading tasks, predictions, and check-ins. Eligible participants shared a total prize pool of 8,000,000 USDT, distributed based on daily activity throughout the event period. Large-scale trading competitions with multimillion-dollar reward pools have become a common user-acquisition and retention strategy among cryptocurrency exchanges operating in an increasingly competitive global market.

Bitcoin (BTC), gold, and SNDKSTOCK emerged as the top three most actively traded assets in futures trading on the platform, underscoring user interest in both digital assets and traditional market products. The mix reflects a broader industry trend in which exchanges are converging crypto and conventional finance offerings, allowing retail users to access multiple asset classes through a single interface. On the event's most active day, 32,000 users shared in the daily reward pool, reflecting strong community engagement.

MEXC stated that it plans to continue introducing trading events with substantial rewards for its global user base. The company is expanding trading options across cryptocurrencies, US stocks, ETFs, commodities, and precious metals through a unified platform designed to lower barriers for users accessing global markets.

About MEXC

MEXC describes itself as the world's fastest-growing cryptocurrency exchange, serving more than 40 million users across 170+ markets. Built on a user-first philosophy, MEXC offers 0-fee trading and access to over 3,000 digital assets. The platform enables users to trade cryptocurrencies alongside tokenized assets including stocks, ETFs, commodities, and precious metals.

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For media inquiries, contact the MEXC PR team: media@mexc.com

This content does not constitute investment advice. Given the highly volatile nature of the cryptocurrency market, investors are encouraged to carefully assess market fluctuations, project fundamentals, and potential financial risks before making any trading decisions.