Meta Platforms stock (META) is trading around $768, up more than 3% in recent sessions. The stock has climbed nearly 25% since the company rolled out its Muse AI agent earlier this month, and the rally has pushed shares within striking distance of the record high they set last August. The latest move followed a wave of announcements at Meta's annual Connect developer conference this week.

Chief Executive Mark Zuckerberg used his keynote to unveil new Muse features. Users will soon be able to talk to the AI agent through Meta's smart glasses instead of typing into an app. Zuckerberg also confirmed plans for the Muse Charm, a wearable pendant version of the assistant set to launch later this year, as the company bets heavily on voice-first AI as its next growth driver.

Mark Zuckerberg launches Meta's new camera-free glasses with all-day battery life, a thinner and lighter design, and a Ray-Ban Clubmaster-style frame. pic.twitter.com/KF41sCLOoF

— Wall St Engine (@wallstengine) September 23, 2026

The announcements drew quick responses from sell-side analysts, with several firms raising their price targets on the stock.

Wall Street Reacts to the Muse Push

JPMorgan raised its price target on Meta to $920 from $820 after the event. Analysts at the bank said Muse could become the most widely used consumer AI application since ChatGPT. OpenAI's ChatGPT has served as the reference point for consumer AI adoption since its late-2022 debut.

Morgan Stanley kept its Overweight rating and maintained a $775 price target. The firm pointed to Meta's 81.75% gross profit margin as room to keep transaction fees low while the company builds out its shopping tools.

Cantor Fitzgerald also raised its target, moving to $860 from $680. KeyBanc followed with an increase to $900 from $780, citing Muse's momentum as a revenue driver.

New Retail Partnerships in Focus

Meta announced Muse shopping partnerships with Walmart, Best Buy, Dick's Sporting Goods, and Gap. The deals let users shop directly through the AI agent rather than leaving the app — a model known as agentic shopping, in which AI software handles product discovery and purchasing steps on a user's behalf.

Morgan Stanley said the partnerships could reduce friction how people browse and buy. The firm also said keeping commissions low may pressure rivals such as Google to offer similar terms to merchants.

Analysts flagged Amazon as a name to watch next. Morgan Stanley said Walmart's move with Meta increases the odds that Amazon joins once terms are settled, to avoid losing ground in agentic shopping.

New Hardware on Display

Meta also showed off new smart glasses hardware at the event. One version is camera-free and audio-only, a response to criticism that earlier models could film people without their knowledge. The company is launching a $1,299 virtual reality headset next spring, and the device will carry 3D content partnerships with Amazon Prime Video and Disney's ESPN.

Open Questions

Not every note was purely bullish. InvestingPro's models suggest Meta stock may be overvalued at current levels, even as sentiment around Muse stays strong. Terms on some of the new retail deals remain unsettled, and details on data sharing, merchant-of-record status, and loyalty program integration will need to be worked out partner by partner.

Meta's stock closed the week less than 4% off its all-time high.

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