Meta has launched Muse, a personal AI agent built to proactively help users accomplish their goals, from everyday tasks to long-term projects. Where most existing AI assistants require configuration, Muse was designed for a mass, non-technical audience: it needs no setup or technical experience and communicates with users the way people already talk to each other, either in a dedicated Muse app or directly inside WhatsApp. The agent is powered by Muse Spark, which Meta describes as its most capable model to date, developed specifically for real-world agentic work. In doing so, the launch moves consumer AI beyond the familiar question-and-answer pattern toward software that acts on a user's behalf.

Users simply tell Muse what needs to be done. The agent can send emails, book travel, open browsers, fill out forms, and even negotiate on behalf of its owner. For larger ambitions, Muse helps develop a personalized plan, coordinates a user's time and resources, and keeps working autonomously — including after the app is closed. It returns when circumstances change or when it needs approval, such as before sending an email or completing a purchase. That mix of continuous autonomy with approval gates before sensitive actions like emails or purchases is where agentic AI meets everyday accountability.

Meta frames this as a way to achieve better outcomes with less effort, whether that means selling a car for a higher price, lowering a bill, or adjusting a training plan as a user's schedule shifts. Muse also maintains long-term memory of what matters to each person, allowing it to make unprompted suggestions and act on details mentioned only once — for example, turning a saved Instagram recipe reel into a grocery list, or recalling guests' dietary restrictions before sending out dinner party invitations.

"Introducing Muse, the personal agent that understands your goals and works 24/7 to get things done for you."
— Mark Zuckerberg (@finkd), September 8, 2026, on X

Payments With Built-In Purchase Protections

For payments, Muse integrates with Link by Stripe, which generates one-time-use virtual cards so that real card details remain hidden. Meta notes that Muse is the first AI agent covered by Link's purchase protections, which include coverage for damaged or lost items and price-drop refunds. Support for Shop Pay and 1Password logins is coming soon. The detail matters: consumer safeguards are moving into the payment layer itself at the same time that agents begin spending money on their owners' behalf.

Privacy, Security, and the Road to Confidential Computing

Recognizing that personal agents require a new kind of secure computing environment, Meta built Muse Secure VM — a dedicated virtual machine in the cloud that houses both the agent and a user's data, isolated so that no other agent can reach it. A separate Sentinel agent runs on the same machine at the system level, and nothing Muse does reaches the internet without the Sentinel's approval. The split reflects the demands personal agents place on security: software that logs into accounts and acts independently needs isolation and oversight designed in from the start.

Critically, Muse has no visibility into users' passwords or payment methods; credentials are stored securely and can be used without being exposed. Users must confirm sensitive actions, receive a complete audit trail of the agent's activity, and retain granular control over which apps Muse connects to and what it can do with each — access can be changed or revoked at any time.

On the privacy side, Meta states that Muse conversations and VM data are not shared with its advertising systems. Users can opt out of having their interactions used to train Meta's AI models, and can instruct Muse to forget specific things it has learned. Later this year, the company plans to introduce Muse Confidential VM, which will encrypt the entire virtual machine — including data and conversations — with a key held only by the user, meaning even Meta could not access it.

Availability

Muse is rolling out in the United States on iOS, Android, and at muse.ai, with support for AI glasses planned. It is free for most core functionality, with paid subscription tiers for heavier use. With Shop Pay and 1Password support coming soon and AI glasses on the roadmap, the supporting layers around the U.S. debut are set to broaden.

Meta positions Muse as a first step toward personal superintelligence, which it considers one of the most transformative technologies of the era — an agent that takes on more of the work so people can focus on what matters to them. Between the user-held encryption planned for Muse Confidential VM, the expanding payment options, and the free-to-paid structure, the company's privacy and capability promises now come with concrete checkpoints that users can watch unfold over time.

Source: Metaverse Post