Meta is preparing to launch a consumer-focused artificial intelligence agent known as "Hatch" within weeks, to be followed by the company's next AI model, "Watermelon," in October, according to information attributed to The Information and shared by @coinbureau on X.

Hatch is reportedly designed to perform tasks across a range of consumer services rather than functioning solely as a conversational AI assistant. The planned agent could interact with platforms including DoorDash, Etsy, Reddit, Yelp and Outlook, while also offering users a customizable dashboard for managing the tools and skills it creates.

The reported development would represent another step in Meta's efforts to expand its AI products beyond traditional chatbot functionality and toward systems capable of carrying out tasks on behalf of users. Meta already operates its Meta AI assistant inside WhatsApp, Instagram, Facebook and Messenger, so a consumer agent would extend capabilities the company already ships within apps used by billions of people.

Meta's Hatch Agent Reportedly Targets Consumer Tasks

Hatch is reportedly being developed as a consumer AI agent capable of operating across multiple online services.

Unlike a conventional chatbot, an AI agent can be designed to take actions based on user instructions. In Hatch's reported case, those activities could extend across services used for food delivery, shopping, social media, local business discovery and email.

The platforms mentioned in the report include DoorDash, Etsy, Reddit, Yelp and Outlook. The agent would therefore potentially be able to work across different categories of consumer services from a single interface.

Meta would not be alone in pursuing this category. OpenAI, Google and Anthropic have each introduced or previewed agent-style tools designed to perform tasks such as browsing the web and completing forms on a user's behalf, and the reported Hatch launch would place Meta in the same competitive field.

The reported system would also feature a customizable dashboard where users could manage the tools and skills created by the AI agent. This could allow the system to adapt its capabilities around the services and tasks that individual users choose to use.

Details about the exact functions Hatch will support at launch have not been provided in the information contained in the original post.

Hatch Reportedly Inspired by OpenClaw

The reported development also connects Hatch with OpenClaw, which was cited as an inspiration for the planned consumer AI agent. OpenClaw is an open-source personal AI assistant project that has drawn attention for connecting AI models to messaging apps and external tools, with an emphasis on setups that users run and control themselves. The reference suggests Meta is exploring an AI system that can operate through a broader set of tools and services rather than remaining confined to a single conversational environment.

However, the original information does not provide additional technical details about how Hatch is expected to interact with third-party services or what specific architecture Meta is using to build the agent.

The reported focus on customizable tools and skills indicates that the product could be designed around expanding its capabilities according to user requirements. The dashboard would reportedly provide a central place for users to manage those functions.

Premium Hatch Tier Could Cost $199.99 a Month

Meta is also reportedly considering a premium subscription tier for Hatch that could cost $199.99 per month.

The reported price would position the premium offering at a relatively high level compared with many consumer software subscriptions. For reference, OpenAI's ChatGPT Pro plan is priced at $200 per month and ranks among the most expensive mainstream consumer AI subscriptions, while Meta's existing Meta AI assistant has been available to users free of charge. However, the information available does not specify which features would be exclusive to the premium tier or whether the $199.99 price has been finalized.

The reported subscription model suggests Meta could seek to monetize advanced AI-agent capabilities through recurring payments.

As with the product's launch timing, the reported pricing remains subject to change because the information concerns a product that has not yet been officially launched.

Meta's Next AI Model Reportedly Due in October

Hatch is not the only AI development mentioned in the report. Meta is also reportedly preparing its next AI model, known as "Watermelon," for October. The reported schedule would place the consumer AI agent's expected launch within weeks ahead of the introduction of the new AI model.

The two developments illustrate Meta's continued expansion of its artificial intelligence efforts across both consumer-facing products and underlying AI models. Hatch is reportedly focused on agent-based interactions with external services, while Watermelon is described as the company's next AI model.

The original information does not provide details about Watermelon's capabilities, architecture, performance or intended applications. Meta's flagship models to date have come from its Llama family, which the company releases with openly available weights, but the report does not say whether Watermelon would follow that approach.

Meta has invested heavily in artificial intelligence and has increasingly incorporated AI features across its consumer products. The reported Hatch project would extend that strategy toward an agent capable of interacting with multiple external platforms.

For consumers, the key distinction is the proposed shift from simply receiving information from an AI system to having the system carry out tasks across different services.

According to the information shared by @coinbureau, Meta is preparing Hatch for a reported launch within weeks, with Watermelon expected in October. Hatch could include a premium tier priced at $199.99 per month and is reportedly designed to work across services including DoorDash, Etsy, Reddit, Yelp and Outlook. Details on timing, pricing and features remain unconfirmed pending an official announcement from Meta.