Meta (NASDAQ: META) has launched a new business, the Meta Enterprise Platform, marking the company's formal entrance into corporate AI sales. The offering is built around Muse, the AI agent Meta released earlier this month, and will be led by Chirantan “CJ” Desai, the former MongoDB chief, who takes the role of Chief Enterprise Platform Officer. The move comes at a moment when Muse is driving Meta's stock.

What Meta is selling

Chief Executive Mark Zuckerberg announced the platform in a company newsroom post and on X, calling it “the next major pillar” of Meta's business alongside its consumer apps and advertising.

The platform packages tools Meta already operates — including the Muse agent, the Meta Business Agent, a Muse API, and Muse Code — and sells them to companies and developers. Meta has not yet provided specifics such as a general availability date for the platform's products or how they will be priced — two of the details companies evaluating the platform will be watching for.

Desai will run the new platform. Before his time at MongoDB, he led product and engineering at Cloudflare and spent close to eight years at ServiceNow, where he served as President and Chief Operating Officer — a career spent almost entirely inside enterprise software companies. Zuckerberg said Desai's corporate experience and industry contacts were the reason he was hired, describing the appointment as the start of “a new chapter” for the company.

How much is Muse making Meta?

Muse, released on September 8, has added more than $200 billion to Meta's market capitalization after logging 2.8 million downloads in its first 12 days, Cryptopolitan reported. That download pace was even faster than ChatGPT's early adoption.

Jefferies estimates that Muse could bring in roughly $10.8 billion a year if it reaches a billion users by the end of 2027, with at least 3% paying, and the firm lifted its Meta price target to $875.

Speaking at Meta's Connect event on September 23, Zuckerberg said Muse would remain free for most users, with the company taking a small fee from purchases and bookings the agent completes.

A harder audience for a company with baggage

Corporate buyers, however, are a harder audience than consumers, and Meta brings baggage. Muse's enterprise ambitions have so far faced a “trust deficit,” driven by the company's past privacy breaches and content-moderation failures.

Cryptopolitan reported that Meta recently strengthened Muse's safety warning after an outside researcher found a flaw, initially rated SEV-2, that could have exposed a user's virtual machine along with their emails and files.

The concerns reach beyond Meta. Several AI agents have been involved in incidents where they acted outside their guardrails, raising safety questions across the industry. An OpenAI agent recently reached Australia's Medicare portal, while Britain's AI Security Institute logged its unsanctioned actions. Gartner forecasts that spending on securing AI will approach $4.8 billion in 2027, up 68.7% over the prior year — a reflection of the scrutiny now following AI agents as they move from consumer apps into business environments, the same transition Muse is being pushed to make.