First Lady Melania Trump's upcoming Amazon docuseries is facing backlash before it has even aired, coming on the heels of reports that her $75 million documentary underperformed.

The follow-up series was announced by senior adviser Marc Beckman, who described it as offering a "completely different look" and a "full new experience for viewers." The project extends Amazon's existing relationship with the Trump orbit, a connection that has drawn attention as major tech platforms navigate the political landscape of the second Trump administration.

Claire Guinan, writing for Jezebel, mocked the announcement, joking that Melania was "ready to dust off her sex pest film crew" for additional content.

Guinan speculated that the series might focus on Melania's hat collection, her cryptocurrency venture, or what she characterized as "lunatic musings on replacing teachers with AI humanoid robots."

"This docuseries could finally prove my theory that Melania is less a person and more a performance artist. A persona, if you will. But if I were betting my Melania coin, I would wager it's just going to be more regime-sponsored slop," Guinan wrote.

She added: "Never thought I would be wishing for one less woman in film, but here we are."

The criticism arrives amid broader scrutiny of the Trump family's media ventures, including their involvement in cryptocurrency projects and streaming content deals. The family's media footprint spans Truth Social parent Trump Media & Technology Group, various digital tokens, and partnerships with platforms like Amazon. Melania Trump launched her own digital token, referred to as the "Melania coin," around the January 2025 inauguration, joining a wave of Trump family cryptocurrency ventures that have drawn both investor interest and ethics questions.

Amazon has not yet publicly disclosed a release date for the docuseries.