Lemon Tree Hotels Opens 12th Gujarat Property in Bharuch; 20 More Hotels in the Pipeline
Key Takeaways
- •Lemon Tree Hotels has opened its 12th property in Gujarat, an 85-room hotel in Bharuch.
- •The company has 20 additional properties planned across Gujarat as part of its expansion strategy.
- •Lemon Tree follows an asset-light growth model, expanding via management contracts and franchise arrangements rather than owning all properties.
- •Bharuch is an industrial city on the Narmada River in southern Gujarat, long established in chemicals, pharmaceuticals, and textiles manufacturing.
- •Headquartered in Gurugram, Lemon Tree Hotels operates brands including Lemon Tree Premier, Red Fox, Keys, and Aurika, and is listed on the NSE and BSE.
Lemon Tree Hotels has opened its 12th property in Gujarat, an 85-room hotel in the city of Bharuch, with another 20 properties planned across the state as the company continues its expansion drive.
The new opening extends the hospitality chain's footprint in Gujarat, one of India's most industrialized states, where it has now built a portfolio of a dozen hotels. Gujarat is a hub for chemicals, petrochemicals, pharmaceuticals, and port-led trade, and mid-market hotel chains across India have been pushing beyond the metros into exactly such industrial and tier-two cities, where much of the room demand comes from business travel linked to manufacturing and commerce.
Lemon Tree's growth model reflects that broader shift. The company has in recent years emphasized an asset-light approach, expanding through management contracts and franchise arrangements rather than owning every property it operates — a strategy Indian hoteliers have broadly adopted to scale faster with less capital. Against that backdrop, the 20 additional properties planned in Gujarat point to a sustained push into the state's industrial belt.
About Lemon Tree Hotels
Headquartered in Gurugram, Lemon Tree Hotels is one of India's largest hotel chains, with a position centered on the mid-scale and upscale segments. The company operates a multi-brand portfolio that includes Lemon Tree Premier, Lemon Tree Hotels, and Red Fox Hotels, alongside its Keys range of brands and its luxury brand, Aurika. Lemon Tree Hotels Ltd. is listed on India's National Stock Exchange and the BSE.
About Bharuch
Bharuch is an industrial city on the Narmada River in southern Gujarat and a long-established centre for chemicals, pharmaceuticals, and textiles manufacturing. The city lies on the western rail route connecting Mumbai with Ahmedabad and Delhi, and on NH-48, the Delhi–Mumbai highway corridor. Neighbouring Ankleshwar hosts one of Gujarat's largest GIDC industrial estates, a long-standing base for the region's chemical industry.
This report was first published by CNBC-TV18, authored by Asmita Pant (@TheAsmitaPant).
