LeBron James’ latest free agency decision has once again shaken the NBA after the all-time leading scorer chose the Philadelphia 76ers as his next team.

Fans have responded quickly, and Fanatics said his new 76ers jersey has already broken records.

In the first 48 hours after James made his long-awaited announcement, his new 76ers jersey sold more than any other player joining a new team across all sports, according to Fanatics records.

James surpassed Shohei Ohtani’s 2023 decision to move to the Los Angeles Dodgers. Fanatics also said more James merchandise was sold in the first 24 hours after his announcement than in the first week after he signed with the Los Angeles Lakers in 2018.

Since Friday, James merchandise has accounted for eight of the top 10 selling products across all sports throughout the Fanatics network of sites.

James will enter Year 24 in the NBA with his fourth different team after signing a two-year, $8 million contract with the Sixers. He said this would be his "last decision," suggesting it could be his final opportunity to win another NBA title.

The 41-year-old accepted a significant discount to join a roster positioned for a championship run, a move that adds another high-profile name to a Philadelphia team already reshaping its title window. Before James made his decision, the 76ers traded with the Boston Celtics for another NBA Finals MVP, Jaylen Brown.

Philadelphia’s projected starting five now appears to include James, Brown, former league MVP Joel Embiid and dynamic guards Tyrese Maxey and V.J. Edgecombe.

James wrote on X that he initially believed his future Hall of Fame career had ended after last season, when the Oklahoma City Thunder swept his team in the NBA Playoffs.

"I thought I was done when the season ended. I wasn't ready to announce it, and I knew I needed some time to really decide, but I was pretty sure I played my last game. I was honest at that last press conference when I said I needed to look at myself and decide if I still love this game," James wrote on X.

"I still truly love this game, and I have more to give."

James also said he still wants to "sacrifice" and "grind" for his team, and he believes the 76ers can contend for a championship in the 2026-27 season.

The 76ers were swept by the New York Knicks in the Eastern Conference semifinals, and the team is hoping the additions of James and Brown can help deliver a title. For Philadelphia, the move brings immediate attention on the court and at the retail level, while the size of the jersey sales surge shows how quickly a major NBA signing can resonate beyond the basketball floor.