Singapore, August 7, 2026 — LBank, a global cryptocurrency exchange, has launched a 500,000 USDT reward campaign in partnership with Pudgy Penguins, a Web3-native IP ecosystem. The campaign offers new and existing users multiple pathways to earn rewards through crypto trading activities.

Pudgy Penguins originated as an Ethereum NFT collection in 2021 and has since expanded into a broad consumer IP brand, with plush toys and digital collectibles sold through major retailers and its Pudgy World platform. Its native token, $PENGU, underpins the ecosystem's community and rewards mechanics.

Running from August 7, the campaign features five reward categories designed to accommodate varying levels of engagement, from initial deposits to sustained futures trading.

Registration Bonus: New users who register during the campaign and net-deposit at least 100 USDT to their futures account receive a 10 USDT Futures Bonus. This is limited to the first 12,000 eligible users.

First Trade Reward: Users can unlock an additional 5 USDT Futures Bonus by completing their first eligible spot or futures trade.

Lucky Draw Entries: Every 20,000 USDT in cumulative futures trading volume unlocks one lucky draw entry, with up to seven entries per user. Prizes include 1 BTC, Pudgy Penguins merchandise, and additional Futures Bonuses.

Weekly Leaderboard: Users achieving at least 10,000 USDT in futures trading volume during a weekly competition period qualify for leaderboard rankings. The top 50 traders in each round receive rewards, with the top single reward reaching 500 USDT Futures Bonus.

$PENGU Locked Earn: Users subscribing with at least 100 USDT equivalent can receive up to 100% Interest Boost benefits and a 10% fixed yield throughout the earning period.

Eric He, Community Angel Officer and Risk Control Adviser at LBank, said: "Crypto adoption is entering a new stage where participation is no longer driven only by technology, but also by culture, identity, and meaningful experiences. Through our partnership with Pudgy Penguins, we hope to create a more welcoming environment where more users can discover Web3 in a way that feels accessible, engaging, and inclusive. This campaign is not only about rewards — it is about building stronger connections between users, communities, and the future digital economy."

The partnership reflects a broader industry pattern in which exchanges partner with established Web3 IP communities to expand their user base, blending cultural recognition with trading incentives. The exchange has previously collaborated with Web3-native IPs including Ponke, Nobody Sausage, and Yeti, creating interactive experiences that combine cultural influence with its trading ecosystem.

Founded in 2015, LBank serves over 25 million registered users across 160 countries and regions. The exchange reports daily trading volume exceeding $23.81 billion and ten years of operations with zero security incidents. LBank has listed over 300 mainstream coins and more than 50 emerging tokens.

LBank Links:

• Website:
• Twitter: https://twitter.com/LBank_Exchange
• Telegram: https://t.me/LBank_en

Source: Chainwire