Singapore, August 7, 2026 — LBank, a leading global cryptocurrency exchange, has announced a strategic brand partnership with Pudgy Penguins, one of the most recognized Web3-native IP ecosystems. The collaboration unites two global brands around a shared commitment to innovation, accessibility, and broader participation in the digital economy.

Pudgy Penguins originated as an Ethereum NFT collection in 2021 and has since expanded into a multifaceted IP brand spanning digital collectibles, physical merchandise sold through major retailers, published media, and a sizable social media following. That cross-channel footprint has made it one of the few Web3-native properties to achieve sustained visibility outside core crypto audiences, which is central to its appeal as an exchange partner.

LBank is the first cryptocurrency exchange to partner with Pudgy Penguins in this capacity. The partnership underscores LBank's ongoing effort to connect crypto infrastructure with culture-driven Web3 ecosystems and extend access to the next generation of digital asset users. For exchanges facing a crowded and commoditized market, tie-ups with widely recognized IP brands offer a differentiated channel for user acquisition and retention beyond conventional listing strategies.

Through this collaboration, LBank will bring Pudgy Penguins' global brand recognition and creative ecosystem to its more than 25 million registered users worldwide. In return, users gain access to LBank's comprehensive liquidity and diversified product suite, which spans spot trading, stocks, derivatives, and earn products — all through a single platform designed to meet a wide range of investment needs.

500,000 USDT Celebration Campaign

To mark the partnership, LBank has launched an exclusive campaign with a total prize pool of 500,000 USDT, going live on August 7, 2026. The campaign offers multiple participation paths across Futures trading, Spot markets, Lucky Draw events, leaderboard competitions, and asset management products, enabling both new and existing users to engage with LBank's ecosystem.

Key reward mechanisms include:

• New User Reward Pool (120,000 USDT): Eligible users who complete registration and deposit requirements will receive a 10 USDT Futures Bonus. New users who participate in spot or futures trading can unlock an additional 5 USDT reward upon meeting the required deposit threshold and first-trade volume.
• Lucky Draws: Active traders can earn up to seven chances to win exclusive prizes, including 1 BTC, an iPhone 17, Pudgy Penguins merchandise, and Futures Bonus rewards.
• Futures Trading Leaderboard Competitions: LBank will run four rounds throughout the campaign period, with eligible participants competing for weekly USDT rewards. The highest single reward reaches 500 USDT per user.
• 30-Day Locked Earn Products: Users can access enhanced earning opportunities and receive Interest Boost Coupons offering up to 100% APR.

Leadership Perspective

"Markets are no longer satisfied with innovation in products alone," said Eric He, Community Angel Officer and Risk Control Adviser at LBank. "The real value of a Web3 community is not measured by a single market cycle, but by its ability to remain relevant, resilient, and connected with people over time. Pudgy Penguins has proven that a strong culture can create lasting influence. This is the kind of long-term community value that LBank believes in and aims to support through deeper ecosystem collaboration."

Broader Strategy and Prior Partnerships

The partnership represents another step in LBank's broader strategy to connect crypto infrastructure with globally recognized Web3-native IPs. Prior to this collaboration, LBank has partnered with leading digital culture brands including Ponke, Nobody Sausage, and Yeti, building bridges between creative communities and crypto participation.

With Pudgy Penguins joining its expanding network of strategic partners, LBank continues to explore new opportunities at the intersection of digital assets, culture, and global user engagement. As the crypto industry reaches broader audiences, partnerships between exchanges and influential IP ecosystems are becoming an increasingly important channel for driving awareness and participation. Observers of the exchange-IP partnership model will be watching whether subsequent collaborations deepen into joint product offerings, co-branded trading experiences, or integrated loyalty programs rather than remaining campaign-driven.

About LBank

Founded in 2015, LBank is a leading global cryptocurrency exchange serving over 25 million registered users across 160 countries and regions. The platform reports a daily trading volume exceeding $23.81 billion and a 10-year safety record with zero security incidents.

LBank has listed over 300 mainstream coins and more than 50 high-potential emerging assets. Through innovative trading solutions, the platform states that users have achieved average returns of over 130% on newly listed assets. LBank is ranked No. 1 in 100x Gems, Highest Gains, and Meme Share, and positions itself as a go-to platform for crypto investors worldwide.

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