NewsMacroLaura Loomer Paid for Political Posts, Washington Post Reports; Influencer Denies Claims

Laura Loomer Paid for Political Posts, Washington Post Reports; Influencer Denies Claims

Author: Alternet·

Key Takeaways

  • •Alex Bruesewitz, an adviser to Trump's 2024 campaign, and three other people told The Washington Post they had paid or overseen payments to Laura Loomer for political posts on her X account, which has 1.9 million followers.
  • •Financial records reviewed by the Post showed four payments totaling more than $60,000 to Loomer and to King Breaker Media, a Florida-based company registered in her name, since May of last year, though the documents did not specify their purpose.
  • •Loomer denied being paid to post on social media, describing herself as a journalist and activist, and disputed Bruesewitz's account by saying his firm hired her to produce a one-page research document.
  • •Two sources said Loomer charges $3,000 to $5,000 per tweet and sometimes more, a claim she denied, and the sources described her as an effective messenger and a way to reach Trump directly.
  • •The disclosures could add fuel to a growing debate over the little-regulated industry of paid political messaging, where posts often reach audiences without any label identifying them as paid.
Laura Loomer Paid for Political Posts, Washington Post Reports; Influencer Denies Claims

The Washington Post reports it has assembled confirmation that MAGA influencer Laura Loomer has been paid to publish political posts, based on accounts from a former campaign aide to President Donald Trump and three other people familiar with her arrangements.

According to The Washington Post, "The allegations were made by Alex Bruesewitz, an adviser to Trump's 2024 campaign, and three other people who spoke on the condition of anonymity. Two of the three people said they had paid Loomer directly to post political messages on her X account, where she has 1.9 million followers. The third said they had overseen clients who paid her to post on the account."

The Post also reviewed bank transaction emails and a wire transfer statement that appeared to show four payments totaling more than $60,000 sent to Loomer and to King Breaker Media, a Florida-based company registered in her name, since May of last year. The documents do not specify the purpose of the payments, but two sources confirmed they were for political posts. Arrangements of that kind rarely become public — part of why the newspaper describes the sector as little-regulated — which makes even records that show money changing hands without stating its purpose a rare, concrete window into how political influencing is financed.

Loomer, one of Trump's best-known online acolytes, denied to the Post that she is paid to post on social media. She instead described herself as a journalist and activist and disputed the idea that she is an influencer paid to promote any political cause.

The new claims and documentation about the transactional shape of Loomer's influence business could, however, "add fuel to a growing debate about the little-regulated industry of political messaging on social media, where influencers on both sides of the aisle have operated in a legal gray area between advocacy and advertising," the newspaper reported. In practice, that gray area means paid political posts often reach audiences without any label identifying them as paid, and the terms behind them usually stay private, leaving readers little way to tell paid messaging from organic advocacy.

Bruesewitz told the Post that he paid Loomer for tweets last year, saying the money was sent through his political consulting firm, X Strategies, for posts related to policy issues. Loomer disputed his account, saying his firm contacted her last year offering to pay her for research.

"He paid me to make a one-page research document for him, and then he wanted me to distribute the information. And that's what I did," Loomer said, explaining that she was expected to distribute the research either through X "or maybe an article." Asked how that differed from being paid to tweet, Loomer argued that she had been told to create the research document and that Bruesewitz had claimed he would be the one to arrange circulating it.

Two of the people who spoke with the Post confirmed that Loomer charges $3,000 to $5,000 per tweet, and sometimes more. Loomer denied the claim. Whatever the resolution of that dispute, the reported figures are among the few public data points on pricing in a corner of political media where rates are seldom disclosed.

"The four people who had paid or oversaw payments to Loomer for posting political statements on social media said she is an effective, if sometimes unpredictable, messenger and a key way of trying to get a line directly to Trump," the Post reported. That framing is what gives the disclosure question much of its weight: if paying an influencer is treated as a route to the president's attention, the absence of a public record of who is paying becomes a transparency issue in its own right. For now, the account remains contested on nearly every material point — the documents show payments but not their purpose, only Bruesewitz has spoken on the record among those alleging payments, and Loomer denies being paid to post at all. Whether the debate over the line between advocacy and advertising prompts new disclosure practices from platforms, campaigns, or influencers themselves is the thread to watch.