Lanesurf works brokers’ loads for them. It begins the moment a load appears, rather than in a scramble the morning it has to move, so a brokerage team can arrive in the morning to pre-vetted carrier options already attached to the loads, priced and ready to book.

“Two out of every three loads we move already have vetted carrier options on them before anyone even walks into the office,” said Rob Workman, chief operating officer at CW Carriers USA in Tampa, Florida.

“I’ve been doing this for over 15 years, and I honestly didn’t think that was possible. We come in, look at the options Lanesurf found, pick the right carrier and rate, and book it.” Workman said he has spent 15 years in freight, including a period at Echo Global Logistics. On his board, that translates to 62% of loads with options waiting at opening time.

Every broker knows the best trucks on a lane do not sit around waiting for the pickup date. They are booked days early, often by whoever asked first. That timing matters because the difference between a useful option and a last-minute scramble is often whether the carrier was contacted while still answering, not after the lane has already tightened.

Lanesurf’s approach is to ask first. A load is worked from the day it becomes available, beginning with the carriers that actually run that lane and then widening as the week goes on, while revisiting the carriers who asked to be checked again later. Outreach is sent when carriers are actually answering, and it continues until a truck is secured for the load.

The result is a different pricing sequence. Three days out, a broker is choosing among vetted carriers at market rates. On the morning of pickup, the broker is paying whatever the last available truck wants.

“So the job for us now is: we walk in, offers are there, and we book,” Workman said. “That’s it.”

At CW Carriers USA, Lanesurf handles more than 400,000 annualized carrier communications a year.

“A rep works one carrier at a time, all that back and forth, that’s your whole day for just a handful of loads,” Workman said. “Lanesurf works dozens of carriers simultaneously. Stuff gets covered before we’d have even gotten to it.”

The team remains the same size it was. What has changed is how reps spend their time: they now choose between carriers instead of spending the day hunting for them, and they focus on freight that truly needs a person. For brokers, that means the software is not replacing the decision on which carrier to book; it is shifting more of the repetitive outreach earlier in the load lifecycle, when there is still room to compare options.

Lanesurf works with several Top 100 brokers and agent-based networks. The company demonstrated the software at FreightWaves’ F3 last year, where it booked a load live in 10 minutes. It reaches carriers through calls, email and text, and connects to a brokerage’s existing TMS.

The company is based in San Francisco and is backed by General Catalyst and Y Combinator.

Learn more about Lanesurf.