Kylie Jenner's official X account was compromised and used to promote a Solana-based memecoin, according to a report from Crypto Briefing. The attacker posted a link to Pump.fun, a token-launch platform, along with a token contract address, triggering a rapid surge in buying activity. The token's market capitalization briefly climbed to $1.21 million before collapsing by more than 90% to under $120,000 after the promotional post was removed.

How the Hack Unfolded

The unauthorized post appeared on Jenner's account, which counts millions of followers, and included a direct link to a Pump.fun page alongside a Solana token contract address. Within minutes of the post going live, traders rushed to buy the token, driving both its price and its market capitalization sharply upward. However, once the post was deleted—either by Jenner's team or by X's security systems—the token's value plummeted, leaving late buyers with significant losses.

The exact method used to compromise the account has not been disclosed. It is believed that the attacker gained access to Kylie Jenner's X account credentials, possibly through phishing or a security breach, and then published the promotional content from the hijacked profile.

The incident is part of a broader trend of celebrity social media accounts being hijacked to promote cryptocurrency scams. In recent months, similar attacks have targeted other high-profile figures, with attackers exploiting their large followings to manipulate token prices for quick profits before the fraudulent posts are taken down. The pattern extends beyond entertainment figures: in January 2024, the U.S. Securities and Exchange Commission's own X account was compromised to post a fake announcement approving bitcoin exchange-traded funds, briefly moving bitcoin's price before the post was deleted. Investigators later confirmed that the account lacked multi-factor authentication at the time and that control was obtained through the phone number associated with it, fueling calls for platforms to enforce stronger login protections for high-profile accounts. The environment is further blurred by a wave of celebrities, including Caitlyn Jenner in 2024, who publicly launched their own Solana memecoins, making it harder for followers to distinguish genuine endorsements from hijacked promotions.

Pump.fun and the Risks of Memecoins

Pump.fun is a platform that allows users to create and launch their own tokens on the Solana blockchain with ease. Launched in early 2024, it has since been used to mint millions of tokens and has attracted regulatory scrutiny: in 2025 the UK's Advertising Standards Authority ruled that its site irresponsibly trivialized engagement with crypto speculation, after which the platform restricted access for UK users. It has become a popular tool for issuing memecoins, a category of tokens that is often highly speculative and volatile. The token promoted through Jenner's account followed that pattern: it spiked on the strength of a single unauthorized post and collapsed almost immediately once the promotion disappeared.

The token's rapid rise and fall highlights the volatility and risk inherent in meme-based cryptocurrencies, especially those launched on platforms like Pump.fun. Such tokens frequently have no underlying utility or fundamental value, making them highly susceptible to price manipulation and pump-and-dump schemes. For investors, the episode serves as a cautionary tale about the dangers of acting on social media promotions, even when they appear to come from trusted sources.

Security and Market Implications

Beyond the immediate financial impact on those who bought the token, the event raises questions about the security of social media platforms and the role they play in the cryptocurrency ecosystem. The ease with which a high-profile account can be hacked underscores the need for enhanced security measures and due diligence before any investment decision.

It also emphasizes the need for regulatory clarity and better investor protection in the rapidly evolving digital asset space. As social media continues to serve as a primary channel for crypto promotion, users must remain vigilant and verify the authenticity of any investment opportunity, regardless of its apparent source.

The hacking of Kylie Jenner's X account to promote a Solana memecoin stands as a stark reminder of the risks associated with celebrity-endorsed crypto schemes and the broader volatility of meme coins. While the post was removed quickly, the incident underscores the importance of cybersecurity and the need for investors to exercise caution in the digital asset market.

For those who purchased the token during the promotional period, losses may already have been realized. The original report advises monitoring the situation, reporting the incident to the platform where the token was traded, and reaching out to local authorities if fraud is suspected.