PROVIDENCIALES, Turks and Caicos Islands, Aug. 6, 2026 — KuCoin Pay, the cryptocurrency payment solution powered by KuCoin, has announced the launch of KuCoin Gift Card, a scalable digital asset distribution platform that allows businesses to distribute USDT and USDC worldwide through digital gift cards. The solution supports bulk issuance and API integration, enabling companies to incorporate stablecoin transfers into their existing operational workflows.

KuCoin Gift Card is designed for customer rewards, promotional campaigns, employee incentive programs, and community engagement initiatives. The platform simplifies the process by which businesses deliver digital value across diverse user bases, markets, and applications, making stablecoin distribution both more accessible and operationally efficient. The product enters a market where several major exchanges have already introduced similar digital gifting mechanisms, including Binance Gift Card, reflecting broader competition among crypto platforms to offer B2B distribution channels alongside consumer-facing trading services.

Companies can use KuCoin Gift Card to send cryptocurrency directly to customers, partners, employees, and community members without introducing additional operational complexity. Recipients redeem the gift cards and receive the corresponding digital assets through KuCoin, in an experience designed to be as intuitive as traditional digital gifting while lowering barriers to cryptocurrency adoption. The emphasis on stablecoins specifically — rather than volatile digital assets — aligns with a wider trend of businesses adopting dollar-pegged tokens for cross-border payments, remittances, and treasury operations, as stablecoins have grown into a significant component of global crypto transaction volume.

Beyond the initial redemption, recipients can hold, transfer, or utilize the assets across supported scenarios within the KuCoin ecosystem. This approach creates a more comprehensive digital asset experience rather than confining the value to a single transaction. The bulk issuance and API integration capabilities also allow businesses to embed cryptocurrency transfers into customer acquisition strategies, loyalty programs, promotional campaigns, community engagement efforts, and employee recognition schemes.

"The next phase of crypto adoption will be driven not only by how people trade digital assets, but by how easily they can exchange and use them in everyday economic activity," said Alicia Kao, Managing Director of KuCoin. "KuCoin Gift Card transforms crypto distribution into a simple, scalable experience for businesses while connecting every transfer to broader utility across the KuCoin ecosystem. By combining KuCoin Pay's merchant infrastructure with KuCoin's broader ecosystem, we are building a more complete value loop across sending, receiving and using digital assets — making crypto more practical for businesses and more accessible to users."

The launch represents a step forward in KuCoin Pay's development into an infrastructure layer that facilitates the movement of digital value between businesses and users. As stablecoins continue to expand their presence in global commerce — bolstered by regulatory frameworks taking shape in jurisdictions such as the European Union under MiCA and ongoing legislative efforts in the United States — KuCoin Pay is focused on building payment and distribution infrastructure that enables businesses to unlock practical, real-world utility for digital assets.

About KuCoin Pay

KuCoin Pay is a merchant solution that integrates cryptocurrency payments into retail environments to drive business growth. It offers a contactless and borderless payment system supporting a variety of cryptocurrencies and stablecoins. KuCoin Pay supports more than 50 cryptocurrencies, including KCS, USDT, USDC, and BTC, which users can use to pay for global products and services through both online and in-store purchases. More information is available at www.kucoin.com/pay.