KlariVis, the data intelligence company built for bankers by bankers, announced on Tuesday the appointment of Emily Collins as Vice President of Marketing.

Collins brings extensive experience building growth marketing strategies that connect brand, customer engagement, and revenue generation. She joins KlariVis as the company expands the reach of its enterprise banking analytics platform, which helps community banks transform fragmented information into a trusted data foundation for better decisions, profitable growth, and the responsible use of AI. The appointment puts a marketing leader whose record centers on converting marketing programs into measurable pipeline at the helm of that expansion effort.

Reporting to Chief Revenue Officer Amber Robinson, Collins will lead the company's marketing strategy, brand development, and demand generation efforts. Her remit includes strengthening market engagement, supporting sales growth, and building lasting relationships with the financial institutions KlariVis serves — a scope that ties the marketing function directly to the community banks the platform is built to serve.

Collins arrives with nine years of marketing leadership experience, most recently as Senior Director of Growth Marketing at Tinuiti, an independent, full-funnel media agency that manages approximately $6.5 billion in annualized media investment. There, she led the transformation of the company's traditional demand generation function into a more strategic, customer-focused growth marketing organization. By aligning marketing programs with the customer journey and business priorities, her team achieved record marketing-sourced pipeline performance.

"We've built incredible momentum at KlariVis, and the opportunity ahead of us is even greater," said Amber Robinson, Chief Revenue Officer of KlariVis. "As we continue to grow, we're investing in experienced leaders who can help us extend our reach and deepen our impact across community banking. Emily brings a proven ability to connect marketing strategy to business results, along with the creativity, curiosity and leadership to build on what we've accomplished. I'm excited to partner with her as we take KlariVis into its next stage of growth."

For Collins, the decision to join KlariVis reflects a belief that information creates value when it leads to meaningful action — a principle that also underpins an effective data strategy for community banks.

"What drew me to KlariVis was how closely its mission aligns with the way I've always approached marketing," said Collins. "Having more data doesn't necessarily mean you're making better decisions. What matters is understanding what the information is telling you and knowing how to act on it. That's true in marketing, and it's certainly true in banking. KlariVis is solving a challenge its founders experienced firsthand, and I'm excited to help more community banks understand what's possible when they have the clarity and confidence to make better decisions."

For readers tracking KlariVis's trajectory, the marketing organization under Collins will be a function to watch as the company enters what Robinson describes as its next stage of growth.

Collins's background extends beyond marketing. Before beginning her marketing career, she served as a Peace Corps volunteer in Yavoriv, Ukraine, where she taught English and developed lasting relationships within her host community. She is fluent in Ukrainian. She also spent 14 years as a volleyball official, advancing to the NCAA Division I level — an experience that strengthened her ability to make decisions and lead with confidence under pressure.