Keepital Philippines will host a dedicated Startup Pavilion at the World of Consumer Electronics Expo (WOCEE), scheduled for Aug. 5 to 8 at the SMX Convention Center Manila.

WOCEE, described as the Philippines’ most significant gathering of technology companies, manufacturers, and industry decision-makers, is returning with more than 33,200 expected visitors, over 110 exhibitors, and 15,000 square meters of exhibit space.

Through the Startup Pavilion, Keepital will bring six selected startups to the WOCEE exhibition floor. The initiative will provide each company with a curated platform to present its products, meet buyers and investors, and pursue broader market exposure. For startups selling business-to-business technology, participation in a large trade exhibition can also help test demand with potential customers outside their existing networks.

The pavilion will be anchored by the Ateneo Intellectual Property Office (AIPO), an Ateneo de Manila University institution focused on technology transfer, commercialization, and startup development. Its participation places the showcase within a broader startup support environment where university-linked research, intellectual property, and early commercialization efforts can connect with industry participants. It will be joined by startups operating across several software and digital service segments, including enterprise automation, accessibility, marketing, healthcare, and customer engagement.

One of the participating companies is KLARO, which develops an optical character recognition platform for agricultural cooperatives and small businesses moving away from manual record-keeping. Its system can digitize physical logbooks within 30 seconds, giving agri-terminals and consolidation hubs real-time tracking of transaction volumes, buyer accounts, and payment statuses. Its current deployments include the Nueva Vizcaya Agricultural Terminal.

Also joining the pavilion is a11y media, an assistive media startup selected for the Real Madrid Next Accelerator. The company operates an accessible content repository that hosts sign language videos, audio descriptions, and captions for deaf and hard-of-hearing users.

Service-focused platforms will also be represented. Domantay Consulting, a digital public relations and communications agency, offers strategic media outreach for technology companies. Vaura, meanwhile, is an artificial intelligence content generation engine built for high-volume enterprise marketing production.

Healthcare and retail software providers BetterClinic and SOFI AI will complete the showcase. BetterClinic develops a mobile-based ambient scribe platform that transcribes medical consultations in real time and produces clinical notes, medical certificates, and diagnostic coding without requiring complex electronic health record integration. SOFI AI, a participant in the NVIDIA Inception Program, provides small and medium enterprises with automated social media sales and customer service integration across platforms such as Facebook Messenger, Instagram, and Telegram.

The Startup Pavilion is positioned as a cross-section of emerging Philippine technology, covering artificial intelligence applications in agriculture, healthcare, customer engagement, brand communications, workforce development, and supporting infrastructure. The range of participants also reflects how local startups are applying software tools to sector-specific operational problems, from farm transaction records and clinic documentation to accessible media and online customer service.

Interested attendees may register at

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