JYP Entertainment to Launch New Boy Band oftheblue Under Squ4d Label Next Year
Key Takeaways
- •JYP Entertainment confirmed Monday that a new boy band, oftheblue, will debut next year as the first boy group under its Squ4d sub-label.
- •The group's name references the idiom "out of the blue," with the color blue symbolizing endless possibilities, freedom, and youth.
- •A teaser image has been released, but the member lineup and specific debut date have not yet been announced.
- •Squ4d's only prior act, girl group NMIXX, debuted in February 2022 before this first boy band launch.
- •oftheblue will be JYP's first boy band debut in two years, following KickFlip's launch in 2025.
JYP Entertainment will launch a new boy band named oftheblue next year, the K-pop powerhouse said Monday, marking the first boy group to debut under its Squ4d label.
According to the agency, the group's name is derived from the English idiom "out of the blue," with the color blue also symbolizing endless possibilities, freedom and youth. A teaser image for the new group accompanied the announcement, with attention now turning to the member lineup and a specific debut date ahead of next year's rollout.
Squ4d previously oversaw the launch of the girl group NMIXX, which debuted in February 2022. oftheblue will be the first boy band introduced through the sub-label, part of a multi-label structure that has become a common strategy among major K-pop agencies for developing acts under distinct brand identities.
The upcoming act will also be the first boy band to make its debut under JYP in two years, following KickFlip, which launched in 2025.
Established in 1997 by singer-producer Park Jin-young, JYP Entertainment is one of South Korea's leading entertainment agencies — often grouped with HYBE, SM Entertainment and YG Entertainment as one of K-pop's "Big Four" — with a roster that includes globally active acts such as TWICE, Stray Kids, ITZY, DAY6 and NMIXX.
Source: The Korea Times
