JETOUR Auto Philippines, Inc. (JAPI) has recorded its strongest sales performance among members of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and has been recognized by CAMPI as the top-selling Plug-in Hybrid Electric Vehicle (PHEV) brand in the Philippines for the first half of 2026.

CAMPI is the umbrella association of the country's major vehicle manufacturers and regularly tracks and reports industry sales among its members, so the ranking places JETOUR's first-half performance within wider market data rather than an internal company metric.

The milestone reflects the growing confidence of Filipino consumers in JETOUR's Lightning i-DM Series PHEV lineup — comprising the JETOUR T1 Lightning i-DM, JETOUR T2 Lightning i-DM, and JETOUR X70 Lightning i-DM — as well as the company's continuing investment in its dealer network, customer service, and product development.

Plug-in hybrids combine a rechargeable battery and electric motor with a conventional engine, allowing short trips to run on electricity while gasoline refueling remains available for longer drives — a format that fits the article's description of buyers seeking electrified mobility without sacrificing practicality.

For United Asia Automotive Group, Inc. (UAAGI), the parent company of JETOUR Auto Philippines, the achievement is both a source of pride and a responsibility to continue earning the trust of its customers.

"This is not simply about the numbers. For us, it is about the confidence Filipino consumers have placed in JETOUR," said UAAGI Chairman Mr. Rommel Sytin. "We are sincerely grateful to our customers, dealers, and employees who have helped us reach this point. This milestone encourages us to do better and continue earning that trust."

JETOUR Auto Philippines Managing Director Mr. Miguelito Jose added that the recognition reinforces the company's commitment to electrified mobility. "Being recognized as the country's leading PHEV-selling brand for the first half of the year is a proud moment for everyone at JETOUR Auto Philippines. More importantly, it gives us a greater responsibility to ensure that our products and services continue to meet the expectations of our customers," he said.

The company credits much of its growth to the people behind the brand. Many members of JAPI's original core team remain with the company, helping preserve its culture and values, while several employees are themselves JETOUR owners — an arrangement the company says gives them firsthand product experience and a deeper connection with customers.

Expanding Nationwide

With the growth of its customer base, JETOUR is accelerating the development of its nationwide dealer and service network. The Dealer Network Development team, led by Engr. Marvin Martinez with Deputy Director Ms. Dang San Juan, is expanding the brand's presence across Luzon, the Visayas, and Mindanao.

"Our objective is not simply to put more dealerships on a map," said Engr. Martinez. "We want every location to properly serve the customers in its community. As JETOUR grows, our responsibility is to make sure our customers have confidence in the support available to them."

JETOUR is working toward nearly 30 dealerships nationwide, with additional facilities under development in key areas across Metro Manila, Luzon, the Visayas, and Mindanao.

Strengthening Dealer Partnerships

The company's sales organization, led by Sales Director Mr. Nikko Sayson together with Deputy Directors Mr. Ryan Dela Cruz and Ms. Julie Sevilla, continues to work closely with dealer partners through sales programs, training, incentives, and operational support.

"Our dealers are an important part of our success," said Mr. Sayson. "We consider them partners, not simply distribution channels. When our dealers succeed, our customers benefit, and JETOUR grows in a healthy and sustainable way."

JETOUR's T1 Lightning i-DM, T2 Lightning i-DM, and X70 Lightning i-DM have gained traction among Filipino buyers seeking the benefits of electrified mobility without sacrificing practicality, performance, and capability. Because the combustion engine serves as a backup when a charge is unavailable, PHEV owners are not limited by access to charging points on longer journeys. Customer experiences and recommendations have also contributed to the brand's growth, particularly in areas such as fuel efficiency, driving performance, comfort, technology, and overall value.

Service Beyond the Sale

JETOUR Auto Philippines continues to strengthen its after-sales infrastructure through its dedicated Customer Care Center, which assists customers with vehicle inquiries, test drives, service appointments, and emergency support. Customers may reach the Kendee Hotline at 0917-5-JETOUR (0917-5-538687), with messaging support available 24/7.

After-Sales Director Mr. Eryx S. Guiang emphasized that customer support remains central to the company's growth. "Selling a vehicle is only the beginning of our relationship with a customer. Our responsibility continues throughout the ownership journey. We are investing in facilities, technicians, genuine parts, and customer support so that JETOUR owners can have confidence in the service available to them," he said.

Building the JETOUR Brand

JETOUR's growing presence in the Philippine market has been supported by an active marketing and communications program led by Marketing Director Ms. May De Los Santos. The strategy combines digital communication, product education, customer programs, brand partnerships, and social media engagement to introduce JETOUR to more Filipino consumers.

"Our approach is to let people understand what JETOUR offers and, more importantly, what the brand represents," Ms. De Los Santos said. "We want our communication to be informative, relevant, and connected to the everyday experiences of Filipino motorists."

She also acknowledged the contribution of media partners, content creators, brand collaborators, and customers who have helped introduce JETOUR to wider audiences. "We are grateful to the members of the media and our partners who have taken the time to understand our products and tell their audiences about them. We also value the customers who willingly share their own JETOUR experiences. Their support has helped us reach people in a way that advertising alone cannot," she said.

JETOUR continues to explore partnerships with companies and organizations in areas such as lifestyle, technology, hospitality, and other industries. The company also works with its growing community of JETOUR owners and car clubs on activities and initiatives that bring people together and support community causes.

Building a Community, Not Just a Customer Base

JETOUR also continues to invest in activities that bring owners and their families together. Off-road experiences, owner gatherings, and car-club drives have become part of the JETOUR ownership experience. In September 2026, the company will hold its first JETOUR Adventure Camp — a camping experience for T1 and T2 owners that will showcase the vehicles' Vehicle-to-Load (V2L) capability, alongside family-oriented activities and entertainment. V2L allows a vehicle's battery to power external equipment, which is why the event can pair camping activities with demonstrations of the T1 and T2's on-board power.

For JETOUR Auto Philippines, the first half of 2026 represents an important achievement as well as a reminder of the responsibility that comes with growth. The company says it will continue expanding its dealer and service network, introducing more electrified models, strengthening customer support, and developing opportunities that contribute to the future of sustainable mobility in the Philippines.

"We are grateful for where we are today," said Mr. Jose. "But we know that the real measure of our success will be how we continue to serve our customers tomorrow. We will keep listening, keep improving, and keep working to make JETOUR a brand that Filipino families can trust for many years to come."

Looking Ahead

JETOUR Auto Philippines enters the second half of 2026 focused on responsible growth, stronger nationwide support, and the introduction of more electrified vehicles. The company describes its recognition as the Philippines' top-selling PHEV brand for the first half of the year as an important milestone — and as motivation to continue improving and earning the trust of Filipino families.

The months ahead carry concrete markers already set out by the company: the first JETOUR Adventure Camp in September 2026, continued expansion toward nearly 30 dealerships nationwide, and the arrival of additional electrified models.

Its expanding presence now covers Metro Manila, Luzon, the Visayas, and Mindanao, with new locations planned in key growth areas. As the network grows, UAAGI is strengthening after-sales support through its unified service infrastructure. JETOUR dealerships are designed to provide a comprehensive customer experience, while the broader UAAGI network now comprises 126 unified dealerships nationwide, giving customers greater access to service and support.

Source: BusinessWorld. This article was published in Spotlight, BusinessWorld's sponsored section for advertiser stories.