Japan Advances Toward First Bitcoin ETF as Regulatory Overhaul Targets 2028 Launch
Key Takeaways
- •Japan's Financial Services Agency is preparing regulatory amendments that could allow Bitcoin ETFs to launch in the Japanese market by fiscal year 2028.
- •The proposed reforms would reclassify spot cryptocurrencies under the Financial Instruments and Exchange Act, giving them the same legal treatment as securities rather than the Payment Services Act.
- •Analysts estimate that regulated cryptocurrency investment products in Japan could attract as much as 3 trillion yen, approximately $20 billion, in inflows by fiscal year 2028.
- •SBI Holdings has already proposed multiple cryptocurrency ETF products, including a dual-asset fund offering exposure to both Bitcoin and XRP.
- •Japanese pension funds have begun adding cryptocurrency exposure to their portfolios, with the National Business Pension Fund in Okayama allocating an initial one percent to crypto-related funds.

Japan is preparing the regulatory framework necessary to approve its first Bitcoin exchange-traded fund, a development that would mark a significant shift in the country's approach to digital asset investment and catch the world's fourth-largest economy up to a global trend that accelerated after the United States approved spot Bitcoin ETFs in January 2024 and Hong Kong followed with its own approvals in April 2024. Proposed changes to investment fund regulations could allow regulated cryptocurrency investment products to enter the Japanese market by fiscal year 2028, placing digital assets under rules comparable to those governing traditional financial instruments.
Financial Services Agency Drafts Regulatory Amendments
Japan's Financial Services Agency (FSA) is preparing amendments to investment fund regulations following lawmakers' decision to transfer oversight of spot cryptocurrencies to the Financial Instruments and Exchange Act. Under the revised framework, digital assets would fall under the same regulatory structure that governs securities, rather than the Payment Services Act, which currently applies. Japan has regulated cryptocurrency exchanges under the Payment Services Act since 2017, a framework strengthened after the Coincheck exchange hack in 2018, but the existing regime has not extended full securities-level protections or product structures to digital asset investors.
The updated framework is designed to provide greater legal clarity for investment firms seeking to launch cryptocurrency investment products. The changes are also expected to strengthen investor protections while broadening access to regulated digital asset investments.
Japanese Finance Minister Satsuki Katayama recently indicated that the government remains on course to legalize cryptocurrency exchange-traded funds, a policy shift that mirrors the growing adoption of similar products across major international markets.
Several asset managers have reportedly begun evaluating potential Bitcoin ETF offerings for Japanese investors. Market estimates suggest the sector could attract as much as 3 trillion yen—roughly $20 billion at recent exchange rates—in inflows by fiscal year 2028 if regulators approve the products.
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Institutional Investors Expand Crypto Exposure
Institutional demand has emerged as a key factor supporting Japan's evolving stance on digital assets. Beyond interest from asset management firms, pension funds have begun adding cryptocurrency exposure as part of broader portfolio diversification strategies.
Aiyu Kiguchi, executive director of investment management at the National Business Pension Fund in Okayama, explained that cryptocurrencies offer portfolio diversification benefits due to their relatively low correlation with the US dollar. The pension fund manages approximately 21.5 billion yen in assets on behalf of roughly 1,200 small and medium-sized businesses and has allocated an initial one percent of its portfolio to crypto-related funds managed by overseas hedge funds.
This allocation reflects a wider institutional effort to diversify holdings beyond conventional asset classes. Should demand from pension funds and professional investors continue to grow, regulated cryptocurrency investment products could see strengthened support.
Major Financial Firms Prepare for ETF Market
Large Japanese financial institutions are positioning themselves for a potential regulated ETF market. SBI Holdings proposed several cryptocurrency ETF products earlier this year, including a dual-asset fund that would offer exposure to both Bitcoin and XRP.
In addition to broadening its digital asset offerings, SBI has set a target of managing approximately 5 trillion yen in assets within three years. The company anticipates that regulated cryptocurrency investment products will draw growing interest from both institutional and retail investors.
Regulatory Reform Could Reshape Japan's Digital Asset Landscape
Industry participants believe the proposed legal reforms could fundamentally reshape Japan's digital asset investment environment by establishing a regulatory framework more familiar to traditional financial institutions. Aligning cryptocurrencies with conventional investment products may also encourage greater participation from established asset managers.
If regulators approve the reforms, Japan would join other major markets that already offer regulated Bitcoin exchange-traded funds. The move would expand investment options while reinforcing the country's role within the global digital asset industry.
Taken together, Japan's planned regulatory overhaul—combined with rising institutional participation and growing interest from major financial firms—could lay the groundwork for a more robust regulated cryptocurrency investment market across one of Asia's largest financial centers.