InvestiFi, a Credit Union Service Organization (CUSO) and award-winning InvestTech platform that enables credit unions and community banks to offer digital investing directly within their online banking environments, has secured $20 million in a new funding round. The CUSO structure is significant in the credit union ecosystem, as these collaborative ventures are collectively owned by credit unions to share innovation costs and extend services that individual institutions would struggle to build independently.

The round was led by Vibe Credit Union, with participation from BankTech Ventures, ICCU (Idaho Central Credit Union), Navari (formerly CUSG), United Financial Credit Union, Coastal Credit Union, Mid Minnesota Credit Union, Truity Credit Union, and Southpoint Credit Union. According to the company, this represents the largest investment to date in a fintech whose exclusive focus is equipping American credit unions and banks with digital investing capabilities.

The raise comes against a backdrop of shifting consumer behavior. Research from Cornerstone Advisors indicates that nearly half of Zillenials — a cohort comprising Gen Z and Millennials — are now investing, with 43% having moved money to third-party platforms to do so. Digital investing has increasingly become a baseline expectation for consumer-focused banks and credit unions in the United States, as major financial institutions, neobanks, and fintechs roll out investing features alongside traditional digital banking offerings. Large banks have long integrated brokerage services into their offerings — such as Merrill Edge at Bank of America and J.P. Morgan Self-Direct — while fintechs like Robinhood and Cash App have normalized commission-free, app-based investing. For credit unions and community banks, which typically lack the resources to build proprietary trading infrastructure, third-party embedded solutions have become the primary path to matching that capability.

Leadership Perspectives

"This funding round is a powerful validation of what we've built and where we're headed," said Kian Sarreshteh, CEO and Founder of InvestiFi. "What makes this raise especially meaningful is that so much of it comes directly from the consumer-focused financial institutions and strategic partners who use our platform every day. They aren't just customers — they're believers in our mission to democratize investing and to make sure community financial institutions can compete and win in this space. We're incredibly proud to be the go-to partner for these FIs that recognize the importance of this category, who opted to invest directly, alongside institutional investors in BankTech Ventures and Navari."

Sarreshteh added: "This capital raise will allow us to scale our platform and maximize adoption with the end users of these financial institutions, to pull their account holders and deposits back from third-party investment platforms."

Rapid Growth and Market Momentum

InvestiFi has grown from just four clients in 2024 to more than 60 signed financial institutions as of July 2026, reflecting surging demand from credit unions and community banks seeking to retain assets and strengthen account holder relationships through embedded investing. The company's multi-award-winning platform provides financial institutions with a turnkey solution to compete with large brokerages and neobanks without requiring account holders to leave their existing banking relationship.

InvestiFi's platform currently offers:

• Fractional investing in stocks and ETFs
• Guided investing
• IRAs
• Cryptocurrency trading
• Stablecoins

Additional product offerings are planned as the company continues to expand its platform.

Central to InvestiFi's differentiation is a patent-pending flow of funds that supports investing directly from checking or savings accounts. Branded as "Investing from Checking," this feature is becoming one of the most popular forms of digital investing for American financial institutions. The capability allows financial institutions to deliver a seamless digital investing experience entirely within their existing online banking environment, eliminating the friction, delays, security concerns, and costs associated with transferring funds to and from external brokerages or cryptocurrency platforms.

Investor Commentary

"Vibe Credit Union believes the future of financial services belongs to credit unions that can serve every stage of a member's financial journey," said Jeff Pascoe, Chief Operations and Strategy Officer at Vibe Credit Union. "For generations, credit unions have earned trust by helping members save, borrow, and achieve their financial goals. The next chapter is helping them build wealth through that same trusted partnership. As a credit union, we believe we have a responsibility to invest in innovations that strengthen not only our own members' experience, but the future of the credit union movement itself. InvestiFi helps make that future possible."

"BankTech Ventures backs companies that are solving real problems for community financial institutions, and InvestiFi is a great example of that," said Carey Ransom, Managing Director at BankTech Ventures. "The growth trajectory InvestiFi has shown — going from a handful of clients to more than 60 signed institutions in just two years — [shows] how badly this solution was needed in the market. We're excited to support their next phase of growth."